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Graphic Design Solutions [Paperback]

Robin Landa (Author)
4.4 out of 5 stars  See all reviews (31 customer reviews)


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Paperback $68.14  
Paperback, January 30, 1996 --  
There is a newer edition of this item:
Graphic Design Solutions (with Premium Website Printed Access Card) (Graphic Design Promotion) Graphic Design Solutions (with Premium Website Printed Access Card) (Graphic Design Promotion) 3.5 out of 5 stars (6)
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Book Description

0827363524 978-0827363526 January 30, 1996 1
Graphic Design Solutions helps you form the the critical skills that allow you to objectively assess your own projects and develop a discriminating portfolio. Step-by-step instructions assist you in executing a wide spectrum of design projects while encouraging you to question traditional approaches and apply your own ideas. Included in the appendix is a section on essential graphic design info, as well as a glossary and references to other practical information sources...


Editorial Reviews

About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is the author of Advertising by Design, Designing Brand Experiences, and the best-selling Graphic Design Solutions.

Product Details

  • Paperback: 320 pages
  • Publisher: Delmar Cengage Learning; 1 edition (January 30, 1996)
  • Language: English
  • ISBN-10: 0827363524
  • ISBN-13: 978-0827363526
  • Product Dimensions: 11 x 8.4 x 0.6 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #852,320 in Books (See Top 100 in Books)

More About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, www.RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Robin is an award-winning brand strategist, designer and author. Visit http://wsjcreativeleaders.com/ to see Robin as a finalist in the Wall Street Journal's Creative Leaders 2007 series gallery. She is the author of Advertising by Design, Designing Brand Experiences and the best-selling Graphic Design Solutions.

 

Customer Reviews

31 Reviews
5 star:
 (19)
4 star:
 (6)
3 star:
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Average Customer Review
4.4 out of 5 stars (31 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

24 of 24 people found the following review helpful:
5.0 out of 5 stars Brilliant!!!, September 12, 2000
By 
This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).

Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)

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17 of 17 people found the following review helpful:
5.0 out of 5 stars Great resource for begining Designer, July 21, 2004
By 
I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.

This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.

If you are interested in graphic design go get this book!
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12 of 12 people found the following review helpful:
5.0 out of 5 stars Thorough and engaging, August 11, 2005
By 
Thomas Lundin (Lakeville, MN USA) - See all my reviews
(REAL NAME)   
This book is used as a course text in many design classes across the country. I can see why. Not so much a history as it is a survey of the current state of graphic design, it's quite possibly the best treatment I've ever read on the subject in a single volume. The 3rd edition is significantly expanded in content and reformatted versus the 2nd, and the illustrative examples are abundant and well-chosen. Many of the examples are accompanied by remarks from the designers themselves, which helps shed light on the concepts and thought processes behind the work. The text strikes a good balance between commentary and pedagogy, and as a result the book works for both instructional reference and casual reading. The end of each chapter contains related exercises designed to prod your right brain into action. This book will help you discover -- or rediscover -- what's fun and exciting about graphic design.
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Inside This Book (learn more)
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First Sentence:
Graphic design is America's most pervasive art form. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
graphic design solution, designing with type, graphic design applications, visual hierarchy, twenty sketches, ten sketches, promotional design, kirshenbaum bond, typographic elements, graphic impact, design firm, spatial depth, visual weight, graphic space, typographic design
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, San Francisco, Petrula Vrontikis, Presentation Present, Pentagram Design, Los Angeles, Creative Group, Kean University, Vrontikis Design Office, Museum of Modern Art, Tony Ciccolella, Paula Scher, Associates Inc, Jennifer Sterling Design, Martin Holloway Graphic Design, Morla Design, Stefan Sagmeister, Anne Klein, Geismar Inc, Jack Anderson, French Fries, Joyce Nesnadny, Louise Fili Ltd, Planet Design Company, Saks Fifth Avenue
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