Graphic Design Solutions, Third Edition [Paperback]

Robin Landa (Author)

Book Description

Publication Date: April 27, 2005 | ISBN-10: 1401881548 | ISBN-13: 978-1401881542 | Edition: 3

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

Editorial Reviews

About the Author

Robin Landa is currently Professor in the Department of Design at Kean University in Union, New Jersey, and a monthly columnist with iSyndicate.com. She has received numerous academic and professional awards, including recognition by the Carnegie Foundation for the Advancement of Teaching as one of the "great teachers of our time." In addition to being a guest lecturer and frequent speaker, Ms. Landa has been interviewed extensively on radio, television, and the WWW on the subjects of design, creativity, and art. She is also a creative consultant to major corporations and an active member of AIGA New York Chapter. --This text refers to an out of print or unavailable edition of this title.

Product Details

interior pages from the latest edition. [256kb PDF]

• Paperback: 448 pages
• Publisher: Delmar Cengage Learning; 3 edition (April 27, 2005)
• Language: English
• ISBN-10: 1401881548
• ISBN-13: 978-1401881542
• Product Dimensions: 10.7 x 8.5 x 1 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
• Amazon Best Sellers Rank: #25,034 in Books (See Top 100 in Books)
  • #64 in Books > Education & Reference > Publishing & Books

More About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, www.RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Robin is an award-winning brand strategist, designer and author. Visit http://wsjcreativeleaders.com/ to see Robin as a finalist in the Wall Street Journal's Creative Leaders 2007 series gallery. She is the author of Advertising by Design, Designing Brand Experiences and the best-selling Graphic Design Solutions.

Customer Reviews

Most Helpful Customer Reviews

24 of 24 people found the following review helpful:

5.0 out of 5 stars Brilliant!!!, September 12, 2000

By 

keith van norman (Philadlephia, PA) - See all my reviews

This review is from: Graphic Design Solutions (Paperback)

This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).

Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)

17 of 17 people found the following review helpful:

5.0 out of 5 stars Great resource for begining Designer, July 21, 2004

By 

David Cox (Toledo, Ohio) - See all my reviews
(REAL NAME)   

This review is from: Graphic Design Solutions (Paperback)

I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.

This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.

If you are interested in graphic design go get this book!

12 of 12 people found the following review helpful:

5.0 out of 5 stars Thorough and engaging, August 11, 2005

By 

Thomas Lundin (Lakeville, MN USA) - See all my reviews
(REAL NAME)   

This review is from: Graphic Design Solutions, Third Edition (Paperback)

This book is used as a course text in many design classes across the country. I can see why. Not so much a history as it is a survey of the current state of graphic design, it's quite possibly the best treatment I've ever read on the subject in a single volume. The 3rd edition is significantly expanded in content and reformatted versus the 2nd, and the illustrative examples are abundant and well-chosen. Many of the examples are accompanied by remarks from the designers themselves, which helps shed light on the concepts and thought processes behind the work. The text strikes a good balance between commentary and pedagogy, and as a result the book works for both instructional reference and casual reading. The end of each chapter contains related exercises designed to prod your right brain into action. This book will help you discover -- or rediscover -- what's fun and exciting about graphic design.