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Product Description
What does a client or art director really mean when they say "I want a clean look" or "The design should be bold"? Graphic Design Speak offers the answers in an easy-to-follow format that both clients and designers can use as points of reference in design briefs or strategy meetings. This book is an essential tool for any designer seeking to gain a better knowledge of the wants and needs of their clients.
What does a client or art director really mean when they say "I want a clean look" or "The design should be bold"? Graphic Design Speak offers the answers in an easy-to-follow format that both clients and designers can use as points of reference in design briefs or strategy meetings. This book is an essential tool for any designer seeking to gain a better knowledge of the wants and needs of their clients.
--Over 200 color projects showing specific design solutions to answer client demands
--An international gathering of designers, studios, and ad agencies
--Quotes, tips, and anecdotes from both designers and clients
About the Author
Anistatia R. Miller and Jared M. Brown write and design for both books and websites from their home in Boise, Idaho. Miller was art director for Millimeter magazine and for numerous books during her twenty-five year design career. As a team, they designed the Fodor's Gold Guide series and have written articles for publications such as U&lc and Adobe magazines, and have recently published the books What Logos Do and Shaken Not Stirred: A Celebration of the Martini.
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Inside This Book
(learn more)
First Sentence:
Paring a message to its essential elements is what a basic design solution must do. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design speak Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, James Peters, Ana Couto, Hornall Anderson, Regina Fernandes, Jack Anderson, Kees Uittenhout, Rio de Janeiro, Hong Kong, British Columbia, Rafael Peixoto Ferreira, San Diego, Terrapin Graphics, Barbara Harkness, Grafik Communications, Mihama Creative Associates, Michael Kelar, Mires Design, South Australia, Buenos Aires, Inkahoots Design, Kimihiko Yoshimura, Rafa Ferreira Design, Amoeba Corporation, John Ball New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Paring a message to its essential elements is what a basic design solution must do. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design speak Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, James Peters, Ana Couto, Hornall Anderson, Regina Fernandes, Jack Anderson, Kees Uittenhout, Rio de Janeiro, Hong Kong, British Columbia, Rafael Peixoto Ferreira, San Diego, Terrapin Graphics, Barbara Harkness, Grafik Communications, Mihama Creative Associates, Michael Kelar, Mires Design, South Australia, Buenos Aires, Inkahoots Design, Kimihiko Yoshimura, Rafa Ferreira Design, Amoeba Corporation, John Ball New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- Champagne Cocktails: Includes recipes, quotes, lore, and a directory of the world's poshest lounges by Anistatia R. Miller in Back Matter
- Keith Haring by Elisabeth Sussman on page 95
- Black Maria by Diana Wynne Jones on page 84
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