Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design [Hardcover]

Various (Author)

Book Description

Publication Date: September 2004

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design - whether for a logo, an identity system, an in-depth promotional campaign or a magazine that needs to stay fresh and strong month after month. Graphic Design That Works looks at examples of logos, identities, promotions, brochures and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution. So whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Editorial Reviews

About the Author

The editors of Creative Publishing international have created dozens of best-selling titles in the fields of cafting, sewing, home repair, home improvement, home decor, and landscaping.

--This text refers to the Paperback edition.

Product Details

• Hardcover: 352 pages
• Publisher: Rockport Publishers (September 2004)
• Language: English
• ISBN-10: 1592530842
• ISBN-13: 978-1592530847
• Product Dimensions: 11 x 9.2 x 1.3 inches
• Shipping Weight: 3.5 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #2,086,703 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Graphic that really works, December 12, 2007

By 

Kenneth Henry (Trinidad & Tobago) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design (Paperback)

I recommend this publication for all Graphic Artist/Designers. I also use this book as as a teaching aid for my graphic design students. Very educational and the historical data is so simple but yet detail.

3 of 4 people found the following review helpful:

3.0 out of 5 stars terribly tiny type, December 27, 2006

By 

juicyfruit (Midland, TX United States) - See all my reviews

Amazon Verified Purchase

This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design (Paperback)

I got the softcover version of this book and have paged through parts of it. The case studies are interesting and perhaps inspirational, but the content is secondary here because -- and this is the only reason I'm writing this review -- THE TYPE IS TOO SMALL!!! Now as a 28-year-old designer with average vision, who loves small type and good design as much as anyone, I know what it feels like to have a client ruin a perfectly good design by saying they can't read 10 pt type. But this book's type is really too tiny to be functional. The effort of reading gets in the way of enjoyment. I recommend holding the book about six inches away in very bright light. If you buy this book, get the hardcover version; apparently it's larger-sized.

2 of 3 people found the following review helpful:

1.0 out of 5 stars Design Trumps Function?, March 10, 2007

By 

Fishychips (San Francisco, CA USA) - See all my reviews

This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design (Paperback)

For a design book, it would be fabulous except for the fact that you need a magnifying glass in order to read it (what appears to be 5pt type set in gray). For this reason, when design and layout of the book negates the purpose (function) of the book, it is rendered useless. Rockport is well known for its beautiful graphic design books, but I have noticed several of their other titles also designed this way. Sorry I bought it, sold it for a loss.