"I highly recommend this book as an addition to your personal design library. Whether you are a seasoned design professional or someone just interested in learning more, it serves as a fantastic and succinct resource for the fundamentals of good design." --Motionographer, 4,17,2008
"This site (and corresponding book) is a great way for students and new designers to learn the basic rules of design. This is the stuff I wish my teachers taught me more of." --Greyscalegorilla, 4,17,2008
"Explains the key concepts that inform design work, including point, line, plane, scale, hierarchy, layers and transparency." --How, December, 2008
Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.