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Graphic Design Theory: Readings from the Field Paperback – March 11, 2009


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Graphic Design Theory: Readings from the Field + Graphic Design Thinking (Design Briefs) + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Paperback: 151 pages
  • Publisher: Princeton Architectural Press; 1 edition (March 11, 2009)
  • Language: English
  • ISBN-10: 1568987722
  • ISBN-13: 978-1568987729
  • Product Dimensions: 7.1 x 0.5 x 8.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #326,871 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I heartily recommend this book for anyone seeking a friendly, concise overview of graphic design theory. The texts included are fresh and provocative. And the book design makes it a pleasure to read (particularly in comparison to the Looking Closer series). Each group of texts is followed by a section of vivid images called "Theory at Work" that explicates the ideas presented. I plan to reach for this book any time I need to stimulate my brain and/or my design." -- Hartleib --Share Brain, April 29, 2009

"An intro to design theory featuring essays from some of the industry's most important contemporary thinkers." --How Magazine

"Design and Reflexivity by Jan Van Toorn. Appears in the book Graphic Design Theory: Readings From the Field edited by Helen Armstrong, published by Princeton Architectural Press.The political in design is often looked at in a context of making a political statement but neglects the political process linked to design itself. The circumstances and intentions that lie behind the designer are assumed to be transparent, but in a market economy the profit will always be the underlying factor. In this sense Van Toorn argues that in order for design to function it accepts the established order as the basis of its actions. Social order legitimizes design and in turn it becomes necessary for design to legitimize the social order as well, creating a system that denies a critical look into the system itself (102). Acknowledge this realization, reality becomes a concept that is separated from design it becomes difficult for design to become much more that representations of the representations of the current system." - Michael Carbaugh --Michael Carbaugh

"This book offers a great primer on graphic design theory by collecting 24 essays from design luminaries like Jan Tschichold, Lorraine Wild, Paul Rand, El Lissitzky, Herbert Bayer, and more, culled from writings spanning more than a century on wide ranging topics from typography to the social responsibilities of a designer. " --Jason Santa Maria

Customer Reviews

4.3 out of 5 stars
5 star
55%
4 star
18%
3 star
27%
2 star
0%
1 star
0%
See all 11 customer reviews
Covers a lot of topics.
Victor
I heartily recommend this book for anyone seeking a friendly, concise overview of graphic design theory.
Hartleib
Before I read this I felt a bit self-conscious about my lack of training in design history/thinking.
Katharine Quaerna

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Natalia Ilyin on September 4, 2010
Format: Paperback Verified Purchase
This book is perfect. I am using it as the required text for a senior-level course in theory. It's not too big, not too small, complete without redundancy and edited in such a way that discussions fairly jump from the text. Thank you, Helen Armstrong.
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5 of 6 people found the following review helpful By Shmeets on July 5, 2012
Format: Paperback Verified Purchase
A collection of seminal essays, yes, but perhaps overly broad and unfocused. Falls apart when trying to account for the last couple of decades as it's too timid to venture far beyond commercial design and the sphere of advertising. A really superficial engagement with the contemporary digital reality.
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2 of 2 people found the following review helpful By Victor on March 11, 2013
Format: Paperback Verified Purchase
I loved the book, good quality and good content, it's a must have for designers. Covers a lot of topics.
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By M. Dunlap on February 2, 2014
Format: Kindle Edition Verified Purchase
Here's a stupid irony. The layouts, if not the typography, are completely blown up in the ebook. I haven't finished it yet but I can't complain about the actual content, which is excellent.
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9 of 14 people found the following review helpful By Hartleib on April 29, 2009
Format: Paperback
I heartily recommend this book for anyone seeking a friendly, concise overview of graphic design theory. The texts included are fresh and provocative. And the book design makes it a pleasure to read (particularly in comparison to the Looking Closer series). Each group of texts is followed by a section of vivid images called "Theory at Work" that explicates the ideas presented. I plan to reach for this book any time I need to stimulate my brain and/or my design.
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By Peter Kimmins on October 20, 2014
Format: Kindle Edition Verified Purchase
A solid, if not enthralling series of essay-style designer historical stories defining various movements throughout the ages. Gives perspective on where graphic design may be heading.
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More About the Author

Helen Armstrong is a designer and an educator based in Oxford, Ohio. She has an MA in English literature, an MA in publications design, and an MFA in graphic design and is currently an assistant professor of graphic design and a faculty affiliate of interactive media studies at Miami University. In addition to teaching, Armstrong also works as principal and creative director of her company, Strong Design. Her work has been included in numerous publications in the United States and the United Kingdom, including The Complete Typographer, The Typography Workbook, and Design Elements. Her first book, Graphic Design Theory: Readings from the Field (Princeton Architectural Press), was published in spring 2009. Her second book, Participate: Designing with User-Generated Content , co-authored with Zvezdana Stojmirovic, is now available.

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