How To Be a Graphic Designer Without Losing Your Soul (Paperback)

by Adrian Shaughnessy (Author), Stefan Sagmeister (Foreword) "I love being a designer..." (more)
Key Phrases: New York, Neville Brody, Design Week (more...)

Editorial Reviews

Review
His likable and generous voice guides young designers toward civility and integrity in their approach to a life in design. -- Communication Arts, November 23, 2005

Review
Graphic designers love to talk about sources of inspiration, but less willing to discuss the basics on location work, pricing, and how to handle irate or non-paying clients - so it's essential that any graphic designer operating independently have this practical reference.

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Product Details

• Paperback: 160 pages
• Publisher: Princeton Architectural Press (September 22, 2005)
• Language: English
• ISBN-10: 1568985592
• ISBN-13: 978-1568985596
• Product Dimensions: 9 x 7.4 x 0.6 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (28 customer reviews)
• Amazon.com Sales Rank: #11,924 in Books (See Bestsellers in Books)

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  #12 in	Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
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Customer Reviews

Most Helpful Customer Reviews

24 of 26 people found the following review helpful:

5.0 out of 5 stars Not just for graphic designers, must read for all design students, May 19, 2006

By	Y. Shimizu (New York, NY USA) - See all my reviews (REAL NAME)

If you are in commercial art field, regardless whether you are in graphic design or not, you must read this book. It tell you everything you wish your design school teachers had told you about the business of being a commercial artist. As an art school instructor myself, I made this book into a recommended reading material for my graduating illustration majors. Just cross the words "design" in this book and write over "illustration" (or animation, advertising, or whichever commercial art occupation), and more than 95% of it works. It is because this book does not teach you the tricks and gimmicks, but teaches you the philosophy of the business of being a commercial artist.

13 of 15 people found the following review helpful:

5.0 out of 5 stars What they don't teach you in school, February 25, 2006

By	Ben Wexlar (San Francisco, CA) - See all my reviews (REAL NAME)

Anyone entering into the field of graphic design, either coming out of school or embarking on a career solo, should read this book. It doesn't mess with what the best typefaces are, or any software tricks. Instead, it lets you in on how designers think, and how to be successful in your endeavors. A foreward written by Sagmeister himself, along with interviews with other "rock star" designers, make this book simply amazing.

12 of 14 people found the following review helpful:

5.0 out of 5 stars Essential that any graphic designer operating independently have this practical reference, July 9, 2006

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Graphic designers love to talk about sources of inspiration, but less willing to discuss the basics on locating work, pricing, and how to handle irate or non-paying clients - so it's essential that any graphic designer operating independently have this practical reference. It's one thing to be creative; it's another to manage its business needs. How To Be A Graphic Designer Without Losing Your Soul provides tested strategies for setting up, running and promoting a studio - and working with clients and their common problems.