Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
The Graphic Designer's Guide to Better Business Writing
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“Writing is a vital part of everything we do. The Graphic Designer’s Guide to Better Business Writing is an invaluable resource for me, even after twenty years in this business. I wish I had had it when I was starting out.”
(Margo Chase, Founder and Creative Director, Chase Design Group )
(Margo Chase, Founder and Creative Director, Chase Design Group )
About the Author
Barbara Janoff is the writing coordinator for Fashion Institute of Technology, where she developed and teaches specialized business writing courses for graphic designers, photographers, and interior designers. She lives in New York City.
Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine
Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A great resource!,
By
This review is from: The Graphic Designer's Guide to Better Business Writing (Paperback)
As a writer and editor, I've been working with graphic designers for most of my career--and I know how crucial it is for designers to be able to communicate effectively. In a world where Instant Messaging rules (and there are no rules!), it's even harder for young people coming out of school today to grasp the importance of the written word. Yet, employers and clients still require well-crafted resumes, crisp introductory letters, and cogent proposals. This handbook provides much-needed guidance--and many excellent examples--for the young designer starting out, as well as for the more-established visual artist who wants to move ahead in the field. Although tailored to graphic designers, this guide will be invaluable to anyone (at any age) who wants to move ahead on a career path.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Not Just for Graphic Designers,
This review is from: The Graphic Designer's Guide to Better Business Writing (Paperback)
This book has been a great addition to my reference library. In particular, I am making use of the "Revision Checklist" on page 19 when writing business letters. It forces me to look at what I have written in an objective way and has been invaluable in improving my written communications. Worth the price of the book right there for me.I have used the chapter on "Packaging Yourself". It covers introductory letters, resume writing and interviewing in a concise, no-nonsense way. I found the information went directly to the point and I am very grateful for the guidance on etiquette. There are enlightening tidbits throughout the book, such as the difference between active and passive writing. This book is not just for graphic designers.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Awesome book!,
By Leigh "Nash" (South Carolina) - See all my reviews
This review is from: The Graphic Designer's Guide to Better Business Writing (Paperback)
You don't have to be a graphic designer to appreciate this book. I recommend it to anyone seeking a job!
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Inside This Book
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First Sentence:
Your design talent, training, and experience will only get you so far in your career. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specialty sheet, proof render, business communication skills, long proposal, graphic design business, reject pile, promotional mailings, reader analysis, complimentary close Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lorig Design, New York, Regole Design, Fashion Institute of Technology, Cloudjammer Studio, Jeff Fisher, Urban Organics, Long Design, Mark Cain, Atlanta Opera, Circle of Influence, Taylor Hersh, Wages Design, Bob Wages, Cameron Foote, Palm Springs, Advertising Art Studios, James Bradley, Lee Silber, Steve Adolf, Creative Loafing Atlanta, Creative Marketing, Ellen Shapiro, Maria Piscopo, North American New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Your design talent, training, and experience will only get you so far in your career. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specialty sheet, proof render, business communication skills, long proposal, graphic design business, reject pile, promotional mailings, reader analysis, complimentary close Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lorig Design, New York, Regole Design, Fashion Institute of Technology, Cloudjammer Studio, Jeff Fisher, Urban Organics, Long Design, Mark Cain, Atlanta Opera, Circle of Influence, Taylor Hersh, Wages Design, Bob Wages, Cameron Foote, Palm Springs, Advertising Art Studios, James Bradley, Lee Silber, Steve Adolf, Creative Loafing Atlanta, Creative Marketing, Ellen Shapiro, Maria Piscopo, North American New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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