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The Graphic Designer's Guide to Better Business Writing Paperback – May 15, 2007


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Product Details

  • Paperback: 288 pages
  • Publisher: Allworth Press; 1st edition (May 15, 2007)
  • Language: English
  • ISBN-10: 1581154720
  • ISBN-13: 978-1581154726
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #682,965 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Writing is a vital part of everything we do. The Graphic Designer’s Guide to Better Business Writing is an invaluable resource for me, even after twenty years in this business. I wish I had had it when I was starting out.”

  (Margo Chase, Founder and Creative Director, Chase Design Group ) --This text refers to an out of print or unavailable edition of this title.

About the Author

Barbara Janoff is the writing coordinator for Fashion Institute of Technology, where she developed and teaches specialized business writing courses for graphic designers, photographers, and interior designers. She lives in New York City. Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Marcy G. Ross on November 29, 2007
Format: Paperback
As a writer and editor, I've been working with graphic designers for most of my career--and I know how crucial it is for designers to be able to communicate effectively. In a world where Instant Messaging rules (and there are no rules!), it's even harder for young people coming out of school today to grasp the importance of the written word. Yet, employers and clients still require well-crafted resumes, crisp introductory letters, and cogent proposals. This handbook provides much-needed guidance--and many excellent examples--for the young designer starting out, as well as for the more-established visual artist who wants to move ahead in the field. Although tailored to graphic designers, this guide will be invaluable to anyone (at any age) who wants to move ahead on a career path.
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1 of 1 people found the following review helpful By Daniel M. Saltman on August 12, 2007
Format: Paperback
This book has been a great addition to my reference library. In particular, I am making use of the "Revision Checklist" on page 19 when writing business letters. It forces me to look at what I have written in an objective way and has been invaluable in improving my written communications. Worth the price of the book right there for me.

I have used the chapter on "Packaging Yourself". It covers introductory letters, resume writing and interviewing in a concise, no-nonsense way. I found the information went directly to the point and I am very grateful for the guidance on etiquette.

There are enlightening tidbits throughout the book, such as the difference between active and passive writing. This book is not just for graphic designers.
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This was just "OK". I was hoping for more examples and samples of writing styles and pieces. However, some of the techniques and tips described in this book were valuable. It would be worth 5 stars if this were only a $10 book. :)
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