Customer Reviews

The Graphic Designer's Guide to Better Business Writing

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As a writer and editor, I've been working with graphic designers for most of my career--and I know how crucial it is for designers to be able to communicate effectively. In a world where Instant Messaging rules (and there are no rules!), it's even harder for young people coming out of school today to grasp the importance of the written word. Yet, employers and clients still require well-crafted resumes, crisp introductory letters, and cogent proposals. This handbook provides much-needed guidance--and many excellent examples--for the young designer starting out, as well as for the more-established visual artist who wants to move ahead in the field. Although tailored to graphic designers, this guide will be invaluable to anyone (at any age) who wants to move ahead on a career path.

This book has been a great addition to my reference library. In particular, I am making use of the "Revision Checklist" on page 19 when writing business letters. It forces me to look at what I have written in an objective way and has been invaluable in improving my written communications. Worth the price of the book right there for me.

I have used the chapter on "Packaging Yourself". It covers introductory letters, resume writing and interviewing in a concise, no-nonsense way. I found the information went directly to the point and I am very grateful for the guidance on etiquette.

There are enlightening tidbits throughout the book, such as the difference between active and passive writing. This book is not just for graphic designers.

You don't have to be a graphic designer to appreciate this book. I recommend it to anyone seeking a job!

The Graphic Designer's Guide to Better Business Writing could've been featured in our Business Books section, but is reviewed here for its importance to art libraries with graphic designer clients. Authors experienced in the business here provide tools to excel as business communicators, a key element to the successful graphic designer's business. From the basics of writing a resume or cover letter to landing accounts and conducting client research, The Graphic Designer's Guide to Better Business Writing offers an excellent set of tips for designers at all levels of their career.