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4 of 4 people found the following review helpful:
5.0 out of 5 stars
An essential reference for all graphic designers!, January 23, 2000
This review is from: Graphics Master 6: A Workbook of Planning AIDS, Reference Guides, & Graphic Tools for the Design Planning, Estimating, Preparation & Production of Typography, Electronic (Hardcover)
With all the attention on the World Wide Web these days, it is easy to overlook the continued importance of the world of printed matter. With the domination of computer-based production, it becomes all too easy to believe that the computer is the only tool necessary for making graphics "happen". But the computer is but one component in a chain of problem-solving and production planning activities. Knowing how to make compelling art and design is one thing, but what do you do with the content after your brainstorm? How will you plan to use your creations in any given production format? This essential reference contains a wealth of just this sort of information, and belongs on every designers' bookshelf. Most of my students are amazed at the amount of information in this book - they always learn something new that was never covered in school. A thorough working knowledge of the subjects covered in Graphics Master 6 can make the difference between being regarded as a "junior" designer, or being regarded as a well-rounded, experienced professional. Even if your world seems to only include designing for on-screen media, there is a lot to gain from browsing through this reference work. I am frankly amazed at the growing number of "so-called" graphic designers who don't know much of anything contained in these pages, and I don't know how they will be able to be considered true professionals in the world of creative design and production.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent Guide and Reference - A Must Buy!, February 21, 2001
This review is from: Graphics Master 6: A Workbook of Planning AIDS, Reference Guides, & Graphic Tools for the Design Planning, Estimating, Preparation & Production of Typography, Electronic (Hardcover)
I bought the Sixth Edition during my last semester in college and found information not told in my art/design classes. This is a packet that you can easily turn to for a quick reference on print preparation and production. During the past two years, I've mainly worked on web projects and now started to do print work. Graphics Master is a BIG help. GET IT when you see find a chance. The Eight Edition may be out soon. No other books out there offer the information bundled in this packet; from listings of over 1200 fonts, type weights, copyfitting charts, swatches, binding info. and etc. It's a gold mine! This is one of the main components you will need throughout your design career.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
An essential reference for all graphic designers!, January 23, 2000
This review is from: Graphics Master 6: A Workbook of Planning AIDS, Reference Guides, & Graphic Tools for the Design Planning, Estimating, Preparation & Production of Typography, Electronic (Hardcover)
With all the attention on the World Wide Web these days, it is easy to overlook the continued importance of the world of printed matter. With the domination of computer-based production, it becomes all too easy to believe that the computer is the only tool necessary for making graphics "happen". But the computer is but one component in a chain of problem-solving and production planning activities. Knowing how to make compelling art and design is one thing, but what do you do with the content after your brainstorm? How will you plan to use your creations in any given production format? This essential reference contains a wealth of just this sort of information, and belongs on every designers' bookshelf. Most of my students are amazed at the amount of information in this book - they always learn something new that was never covered in school. A thorough working knowledge of the subjects covered in Graphics Master 6 can make the difference between being regarded as a "junior" designer, or being regarded as a well-rounded, experienced professional. Even if your world seems to only include designing for on-screen media, there is a lot to gain from browsing through this reference work. I am frankly amazed at the growing number of "so-called" graphic designers who don't know much of anything contained in these pages, and I don't know how they will be able to be considered true professionals in the world of creative design and production.
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