From Mumbai to Chennai and from Kochi to Karachi, from the humble sign writer to the blue-chip advertising agency, the creative industries of India entice and inform a population of over one billion. In this crowded, colorful world, innovation is often born of necessity and scant resources, and can result in the very clever or the completely ridiculous. The most exciting graphic work has been singled out by the keen eye of Keith Lovegrove on his journey through India. He lovingly documents a wide range of vernacular graphics and commercial art from the personalized bodywork of vehicles to advertising hoardings; from political posters to lavish Bollywood publicity. The result is a celebration of the huge variety of graphic work that Lovegrove found in this densely populated landscape and a reflection of the religious, political and cultural diversity along his route.
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Book Description
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About the Author
Keith Lovegrove is a writer and designer and is the author of the books Airline Identity, Design and Culture, and Pageant: The Beauty Contest. He founded the Lovegrove Associates design consultancy in London in 1985 and has worked on a wide range of prestigious projects including corporate literature and information and environmental graphics. Awards include the PPA Magazine Designer of the Year for "Photography" magazine.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Graphicswallah,
By Mrs Susan C Forsey (Horsham, West Sussex United Kingdom) - See all my reviews
This review is from: Graphicswallah: Graphics in India (Paperback)
Lovegrove's perceptive look at the billboards and graphics of India is a fascinating insight into the vibrant culture of the sub-continent. His written accounts of his travels in search of the posters and signs make very interesting reading. I recommend this book to anyone with an interest in Asia and enjoys global travel. The photographic content and layout is excellent.
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