They’re all here: ads that make you laugh, ads that make you spend money, ads that make you think. Advertising Annual 2008 gathers more than 300 of the year’s best single ads and campaigns into one handy, beautifully produced reference. The Annual presents intelligent, creative, compelling advertising in industries as varied as automotive, food, financial services, technology and travel. The award winning work, extensive credit information, and interviews with select winners make Graphis Advertising Annual 2008 required reading for ad agencies, art directors, copywriters, photographers, designers, and anyone interested in great advertising.
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About the Author
B. Martin Pedersen, a renowned graphic designer, has won more than three hundred awards for his work and achievements. He lives in New York City.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Beautiful print production,
This review is from: Graphis Advertising Annual 2008 (Hardcover)
The Graphis series of books are always beautifully printed and thank goodness this is presented in a straight forward approach to the presentation of the work, (and not trying to be artfully cute like the Annual report issue where most of the content is lost in the gutter of the page). So from a picture reference this issue is fine and it is easy to see the selective "style" or "trend" of work that appears across the industry, although not as international as I expected.
This issue certainly focuses on the visual much more than any text-- a picture, or image is worth a thousand words is aptly true. If you are interested in a "reference" or "credit" list the information is also available as standard in the back of the book and generally (especially as a teaching tool for students) one of my biggest complaints is flipping back and forth to find the problem statement. Since the type is always so small I would much prefer this information presented discretely with the campaigns than to break the spine of the book flipping back and forth. And by the time you find it, with the weight of the book itself, you lost the first page and give up...
5.0 out of 5 stars
ADVERTISING ON BOARD,
By
This review is from: Graphis Advertising Annual 2008 (Hardcover)
gREAT SELECTION OF THE BEST ADVERTISING IN THE WORLD, ITS A PITY THERE NO MANY MEXICAN ADVERTISING, BUT ITS A GREAT BOOK FOR A BRAIN STORM
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