More About the Author
Want to lower costs, boost profits, and have potential customers calling YOU? Multiple-award-winning author, marketing consultant/copywriter, and international speaker Shel Horowitz of GreenAndProfitable.com specializes in those types of win-win green and ethical strategies. Five of his eight books have won awards, sold rights to foreign publishers, and/or made at least one Amazon category bestseller list--most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010, an Amazon Environmental category bestseller at least 24 months).
His other recent books include Grassroots Marketing: Getting Noticed in a Noisy World and Grassroots Marketing for Authors and Publishers
Shel also writes the internationally syndicated Green And Profitable column (GreenAndProfitable.com), for business, and its sister column, Green And Practical (GreenAndPractical.info), for consumers--both of which are available for license to companies and organizations wanting to supply their readers with high-quality practical green content. He speaks internationally on reaching the green consumer, business ethics, and book publishing/marketing, to such groups as
* ForumDavos (Switzerland)
* Bosphorus Conferences (Turkey)
* International Association of Business Communicators (plenary)
* Green America/Global Exchange Green Festival
* PRSA International Conference
* ASJA National Conference
* Book Expo America
* Publishers Marketing Association University
* American Marketing Association/CT
* Noteworthy USA National Convention
* Ragan Strategic Media Conference
* Sustainable Food Summit
* Boston Green Fest
* Numerous regional publishing associations, colleges and universities, and community groups
Shel will help you with both big-picture strategic marketing, especially reaching green, socially conscious Cultural Creatives, and bringing green products/services to a mainstream nongreen audience. He also helps with specific tactics such as attention-getting, benefit-focused copy...joint ventures and strategic alliances...social media and traditional media publicity...publishing a book. Specialties: green/environmental/eco, authors, publishers, books.
As a marketer, he has gotten his clients into major publications and broadcast media (including the New York Times and Publishers Weekly)...opened partnerships and endorsements for clients with prominent businesses, organizations, and celebrities--including a major Hollywood director and a Hall of Fame athlete...and helped authors, publishers, small businesses, and nonprofits differentiate themselves in a crowded market. He also turns unpublished writers into published authors, helping each publish in the most appropriate way.
As a thought-leader, he has been a pioneer in spreading the news that green and ethical business practices are not just the right thing to do, they're also the profitable thing to do. He is the founder of the Business Ethics Pledge campaign, with signers in more than 30 countries.
Shel has been in both the environmental movement and in marketing since 1972. His first book, on why nuclear energy makes no sense, was published in 1980; he updated it for the Japanese edition following the Fukushima meltdown of 2011.