"If you want to understand Iowa's effect on party nominations, read this book."National Journal
"A must-read for anyone interested in presidential campaigns from Iowa, through New Hampshire, to election day."Michael Whouley, Democratic Political Consultant"The real value of this book is in its making some of the finer points of the presidential electoral process interesting to those who don't know a caucus from a primary or Iowa from Ohio. In short, this is a timely and accessible book recommended for all libraries."Library Journal
"Grassroots Rules is a tour de force. Combining potent analytical skills with real-world experience, Chris Hull maps out the most fought-over 56,276 square miles in American politics: Iowa, home to the first-in-the-nation presidential caucus. The author's conclusions will intrigue casual readers and startle political practitioners. Anyone in need of a thorough road map for where the 2008 presidential race begins should make Grassroots Rules their first stop."Jim Pinkerton, Newsday columnist and a Fox News Channel contributor
"Grassroots Rules is absolutely right: retail politics matters most in Iowa. Hull talked to the right people and tells the right stories to give readers an insider's view of the caucuses. If you want to understand how presidential candidates win in Iowa today, you have to read this book."Tom Synhorst, Iowa campaign manager for Dole 1988
"The Iowa caucuses, poised at the start of the presidential nomination calendar, have been criticized as unrepresentative and operationally complex while being praised for their retail politics and grass-roots democracy. Christopher Hull's book adds new insight into long-standing debates on the conduct and influence of the Iowa caucuses. His research expands our understanding of the effectiveness of grassroots versus mass media campaigning in the caucuses, and the role of ideology versus electability in voters' choices. Those who read Hull's book will come away with a better understanding of the conduct, significance, and ever changing nature of the caucuses."Barbara Norrander, University of Arizona
About the Author
Christopher C. Hull is Adjunct Professor at Georgetown University. He is also Senior Vice President and Campaign Manager for the U.S. Public Affairs Practice of Hill & Knowlton, based in Washington, D.C.