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Gravitational Marketing: The Science of Attracting Customers Hardcover – March 3, 2008


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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (March 3, 2008)
  • Language: English
  • ISBN-10: 0470226471
  • ISBN-13: 978-0470226476
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #372,753 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Wouldn't it be great if you could just sit there on your duff while customers came to you—with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?

In Gravitational Marketing, you'll discover just how easy it is to create a low-cost, high-powered marketing system that attracts a steadily growing stream of customers into your business day after day, month upon month, for years to come.

Marketing mavens Jimmy Vee and Travis Miller team up with celebrated rainmaker Joel Bauer to show you how to attract customers naturally. Following ideas and methods that have been thoroughly tested and proven by the savviest marketers in a broad spectrum of industries, you'll learn how to control, navigate, and respond to changes in that constantly evolving consumer landscape.

First, you'll have to clear your head of the misguided advice you've been getting from day one, including "you have to pay your dues" and "it's all about getting your name out there." Next, you'll learn how to make your business ESP—Enjoyable, Simple, and Prosperous—by creating an intelligent marketing system that positions you as an expert and causes qualified and interested prospects to come to you, begging to give you their business!

Central to your phenomenal new success is your firm determination to be master of your own marketing. Once you've taken charge, you'll find out how to identify and target the customers most in need of your product or service, create a compelling message that will draw those customers into your gravitational field, and choose the most efficient and effective media through which to contact them. You'll learn how to captivate new prospects with memorable presentations that will leave them begging for more; invigorate them with ingenious solutions to their problems; and motivate them to take the action you desire, while feeling that they are in complete control of the transaction.

Stop pounding your head against the wall trying to win over prospects who don't need what you're selling, won't return your calls, and couldn't care less about your grand ambitions. Read Gravitational Marketing and find out how easy and simple it is to naturally attract a steady steam of qualified buyers who seek you out, pay more, stay longer, and refer everyone they know.

From the Back Cover

Praise for Gravitational Marketing

"A serious look at marketing that made me laugh out loud! Gravitational Marketing is something anyone can use and everyone can afford. These guys get it!"
—Jerry Ross, Executive Director, Disney/SBA National Entrepreneur Center

"Reading this book can put zeros on your income and customers in your business. It will challenge everything you believe about what it takes to get people to do business with you. This book takes marketing to a whole new level!"
—Robert G. Allen, author of eight books including the New York Times bestsellers Nothing Down, Creating Wealth, and The One Minute Millionaire; cofounder of BookWise and The Enlightened Millionaire Institute

"This book will transform your marketing mindset in ways you never thought possible. It's packed with ideas to empower your entrepreneurial engine to new heights."
—Nido Qubein, President, High Point University, and Chairman, Great Harvest Bread Co.

"Jimmy Vee and Travis Miller have reinvented the art of sales and marketing. Gravitational Marketing can teach even the biggest skeptics how to increase sales...without even trying."
—Kevin Baumann, CEO, JKR DeFalco Advertising, and former director of strategic development, Nissan Motor Corp.

"If you'd rather pull customers toward your business naturally than be a pushy salesperson, Gravitational Marketing is the approach you've been looking for."
—C.J. Hayden, author of Get Clients Now!

"Gravitational Marketing is a doorway to the next step in the evolution of marketing. Do what this book says to do and you'll make more money and have more fun doing it."
—Kevin Hogan, PsyD, author of Irresistible Attraction and The Science of Influence

"Read it and reap."
—Sam Horn, author of POP!: Stand Out in Any Crowd

"This book is full of great tips that are bound to ignite your marketing imagination."
—Kirk Kazanjian, bestselling author of Exceeding Customer Expectations

"This is the truth about your business and how to get more of it."
—Michael York, author of Becoming Uncommon and The 10 Commitments; CEO, The Michael York Learning Center

"If you're one of the millions of sales and marketing professionals who want to sell more and work less, read this book right now."
—David Meerman Scott, bestselling author of The New Rules of Marketing and PR


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Customer Reviews

This book contains a LOT of nuggets of useful information.
Kevin Hogan
Yes, I'd recommend the book to anyone in business, or in the marketing or promotional field.
Kathy Raedel
I read the book completely, then I mind mapped several chapters.
Robert J. Pinto

Most Helpful Customer Reviews

29 of 37 people found the following review helpful By A reader on August 18, 2008
Format: Hardcover
Let me start by saying that this book does have a few good ideas in it. In fact, implementing one or two of their clever plans might be well worth the cost of the book. So why do I rate it so low?

First, many of the other reviewers have hit the nail on the head when they say that this book is primarily material repackaged and not so well disguised from other books...many other books. If you're a savvy consumer, you already know most of what they have to say.

Second, but perhaps more importantly, most of their concepts revolve around shady-to-unethical tactics at worst, and unsavory intentions at best. Today's consumer is smarter than ever and is looking to do business with ethical types. If you trick people into opening your direct mail piece or lure them in with big promises and then fail to deliver, they'll flee!

Some of their suggestions break the Cardinal Sin: they waste people's time. Here's free marketing advice: NEVER waste a potential customer's time. And whatever you do, don't make them feel foolish for believing in you for one second.

I won't tell you not to buy it, but I can say that I won't be keeping my copy.
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4 of 4 people found the following review helpful By Joseph Orff on May 19, 2010
Format: Hardcover Verified Purchase
This book is one of the most helpful books I have ever read. It gives you meaningful marketing strategies that actually work no matter what your business is. I have used many of their suggestions and it has increased my business dramatically. After reading this book I looked at marketing and advertising in a totally different way, and it gave me the confidence to use some new mediums to drive more traffic. I believe it is a must read for anyone in business today looking for more customers.

Joe Orff
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4 of 4 people found the following review helpful By Peter Gordon on May 12, 2010
Format: Hardcover
I have read many books on marketing and I have to say that this book is one of the best. Buy the book you will not be sorry, you will find this book to be both very informative as well as entertaining. They take you to the next level in marketing and give you the tools to help get you there.
Peter Gordon, Jolly John Auto City
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4 of 5 people found the following review helpful By Crystal Kimble on December 4, 2009
Format: Hardcover
Buy the book, check out their video blog [...] (so funny) and just make your marketing FUN. Their energy is contagious... or should I say "gravitational" (sorry, I couldn't resist) and it makes you realize that marketing can be exciting and not just another CHORE you do in your business. So get the book and be sure to visit their website for all the free gifts that come along with it and start pulling people in! I've never purchased a book that came with so many free gifts. lol, Very cool!
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1 of 1 people found the following review helpful By Scott Hengtgen on November 13, 2012
Format: Hardcover Verified Purchase
Excellent read, Vee and Miller wont let you down. These boy's know their marketing and have attracting customers
down to a science.
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1 of 1 people found the following review helpful By TJOrlando on August 31, 2012
Format: Kindle Edition Verified Purchase
I have been running companies for more than 20 years and found I had a weakness when it came to getting my marketing message out. Not only the message but how to do it. Jimmy and Travis simplify the whole process with some very valuable ideas and strategies that anyone can use whether their ad budget is zero or $100,000's per month.
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1 of 1 people found the following review helpful By Writer on September 21, 2010
Format: Hardcover
As marketing executives, Jim & Travis invested $96-million of their clients' money and with that generated more than $12 billion in sales. If I did my math correctly, that means they were able to generate $124 in sales from every $1 invested. Don't you think you can learn something from them? I believe that reading and acting on the information in this book will easily put you in the top 20% of sales, (and return on investment) in your industry!
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1 of 1 people found the following review helpful By randy visser on September 7, 2010
Format: Hardcover
common sense marketing. Its not all about price! in fact its very rarely about price. good stuff
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