How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
FREE Two-Day Shipping for Students. Learn more |
| ||||||||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Frequently Bought Together
Editorial Reviews
Review
"Anyone interested in or concerned about advertising, especially the regulation of false, misleading or deceptive advertising, will find this treatise valuable. Preston does all that one can do to make an extremely complicated subject as understandable as it can be."-Ivan Ross, Journal of Consumer Affairs -- Ivan Ross, Journal of Consumer Affairs
"Ivan L. Preston has created a definitive study sure to be cherished by consumer advocates, but one that should be read by everyone ever influenced by advertising. And that, of course, is every one of us."-Chicago Sun-Times Book Week -- Chicago Sun-Times Book Week
"This is an important book and should be a must for all serious students and practitioners of advertising. . . . While the book is scholarly, it is also popularist and should find great favor with consumerists."-S. Bernard Rosenblatt, Journal of Advertising -- S. Bernard Rosenblatt, Journal of Advertising
"Ivan L. Preston has created a definitive study sure to be cherished by consumer advocates, but one that should be read by everyone ever influenced by advertising. And that, of course, is every one of us."-Chicago Sun-Times Book Week -- Chicago Sun-Times Book Week
"This is an important book and should be a must for all serious students and practitioners of advertising. . . . While the book is scholarly, it is also popularist and should find great favor with consumerists."-S. Bernard Rosenblatt, Journal of Advertising -- S. Bernard Rosenblatt, Journal of Advertising
From the Publisher
The first edition sold more than 10,000 copies.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 6 people found the following review helpful:
5.0 out of 5 stars
Dishonesty dissected.,
By A Customer
This review is from: The Great American Blow-Up: Puffery in Advertising and Selling (Paperback)
(The above numerical rating is a default setting
embedded in Amazon's format. This reviewer does
not generally employ numerical ratings.)
Preston carefully examines the many forms of advertising misrepresentation, with special attention to "puffery", which is currently legal but which the author shows to be harmful to the unwary consumer. Source notes, table of legal cases, index.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
