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1 of 6 people found the following review helpful:
5.0 out of 5 stars
Dishonesty dissected.,
By A Customer
This review is from: The Great American Blow-Up: Puffery in Advertising and Selling (Paperback)
(The above numerical rating is a default setting
embedded in Amazon's format. This reviewer does
not generally employ numerical ratings.)
Preston carefully examines the many forms of advertising misrepresentation, with special attention to "puffery", which is currently legal but which the author shows to be harmful to the unwary consumer. Source notes, table of legal cases, index. |
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The Great American Blow-Up: Puffery in Advertising and Selling by Ivan L. Preston (Paperback - September 13, 1996)
$19.95
In Stock | |
 
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