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Great Brand Stories: eBay: The Story of a Brand That Taught Millions of People to Trust One Another (Great Brand Stories series) [Paperback]

Elen Lewis (Author)

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Book Description

Publication Date: April 1, 2007 | Series: Great Brand Stories series

Full of anecdotes and insightful analysis, this chronicle details the story of the brand name that changed society and empowered the average consumer to participate in a universal marketplace like never before. From the sale of $6 million jets to buckets of seawater, this book explores eBay’s amazing online community of strangers and the trust they exude when exchanging goods and money. With more than 168 million registered users in 33 countries, this study explains the evolution and power of one of the world’s most iconic brand names.

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About the Author

Elen Lewis is the author of Great Ikea! and a regular contributor to Financial Times, The Independent, and The Guardian.

Product Details

Paperback: 192 pages
Publisher: Cyan Communications (April 1, 2007)
Language: English
ISBN-10: 190573610X
ISBN-13: 978-1905736102
Product Dimensions: 7.7 x 5 x 0.6 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #712,930 in Books (See Top 100 in Books)

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