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Great Communication Secrets of Great Leaders Paperback – July 7, 2003

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From the Back Cover

Master the vital communication skills that make leaders effective

Leaders who communicate properly and frequently--in good times as well as bad--improve performance, get results, and create a successful enterprise. In this groundbreaking guide, top leadership consultant, visionary, and coach John Baldoni explores the leadership communication styles of many of the world's most influential leaders, from Winston Churchill and Katharine Graham to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudolph Giuliani.

  • Develop the leadership message--determine what you want to say and do
  • Deliver the leadership message--get the message across verbally, mentally, and metaphorically
  • Sustain the leadership message--keep the message alive, fresh, and meaningful

Leaders need to do more than stand up and speak; they need to integrate communications into everything they do, address the immediate concerns and issues, and open the door to future dialogue and discovery. This book helps push that door open, so you can bring your organization to the next level.

John Baldoni is a management communications and leadership consultant and has worked for companies large and small, including Ford, Kellogg's, and Pfizer. He is the author of three other books on leadership as well as a frequent speaker on leadership topics. John also teaches in a management development program at the University of Michigan.

About the Author

John Baldoni is a management communications and leadership consultant. His clients range from Fortune 100 companies like Ford, Kellogg's, Pfizer to non-profits such as the University of Michigan. He is the author of four other books on leadership as well as a frequent speaker on leadership topics.


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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (July 7, 2003)
  • Language: English
  • ISBN-10: 0071414967
  • ISBN-13: 978-0071414968
  • Product Dimensions: 6.1 x 0.6 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #758,263 in Books (See Top 100 in Books)

More About the Author

John Baldoni is an internationally recognized leadership consultant, coach, and author of more than dozen books that have been translated into 10 languages including Mandarin, Hungarian, Arabic, Indonesian, Japanese, Korean, Spanish and Vietnamese. John serves as chair of leadership development at N2Growth, a global leadership consultancy.

In 2015, Trust Across America named John to its list of top 100 most trusted business experts for the second consecutive year. In 2014, named John to its list of top 50 experts for leadership and management and top 100 list of leadership speakers. And Global Gurus named John number 11 on its list of top thirty global leadership experts. John was first named to this prestigious list in 2007.

John has taught what it means to inspire at the top of a mountain in the Canadian Rockies. At sea level in Orlando, Florida, John spoke to nearly one thousand USAF/JAG commissioned and non-commissioned officers on leadership and communication. And his book, Lead Your Boss, was hailed by Harvard Business Review as a "guide that provides useful advice... [and] is encouraging and inspirational."

John began his business career in a fifteenth floor office with a view of a private golf course. Around the corner was a commanding view of the Pacific Ocean. In between was a recording studio where John produced and edited corporate radio spots worked with Fortune 500 executives in leadership communications and development. But John gave that all up to start his own business in the spare bedroom of a beachfront rental more than three decades ago.

In time, John established a career as a highly sought after communications and leadership consultant, where he had the privilege of working with senior leaders in virtually every industry from pharmaceutical to real estate, packaged goods to automobiles, and finance to health care.

John's newest book is MOXIE: The Secret of Bold and Gusty Leadership, which explores the grit and determination leaders need to exert to overcome challenges. Blending real-life stories with research and interviews, John provides a roadmap for how leaders can lead with greater awareness, more determined purpose and focused engagement in order to achieve inspired results.

His tenth book, Lead With Purpose: Giving Your Organization a Reason to Believe in Itself, solidified John's reputation for blending thought-provoking ideas with pragmatic advice. Over the past decade John has established himself as world authority on topics that matter to leaders who are seeking insight into leadership challenges of the day.

His 2012 book, The Leader's Pocket Guide: 101 Indispensable Tools, Tips and Techniques for Any Situation, has been recognized as a practical resource for those seeking to improve their leadership skills. His follow-up book, The Leader's Guide to Speaking with Presence, has provided insights that managers need to present their messages and themselves authentically.

Through his books and his over 500 columns for leading business publications including, Harvard Business Review, Inc. and many others, John has become a source of practical wisdom on topics such as influencing without authority, applying power appropriately, leading with grace and conviction, and developing genuine followership. All of these topics complement John's mission to help individuals and their organization achieve positive results.

John speaks widely to corporate, professional, military and university audiences. Those who attend John's keynotes and workshops find his advice to be practical and his advice inspirations. Mixed with stories of great men and women, and leavened with light-hearted humor, John seeks down-to-earth practical advice that individuals can apply immediately. John's presentations blend his passion for leadership with genuine enthusiasm for helping people achieve their leadership ambitions.

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Gary Genard on December 16, 2003
Format: Paperback
Baldoni's "Great Communication Secrets Of Great Leaders" is a well-researched and highly readable "how-to" of leadership communications. This author knows his material, and presents it through the interesting device of linking principles to some of the world's leading communicators. It was refreshing to read a business-centered book that focus specifically on the communication aspects of leadership, which Baldoni obviously understands quite well. As a former professional actor, I also enjoyed how the author links dynamic presentations to effective performance. This book is well worth the modest cover price. A definite "buy!"
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6 of 7 people found the following review helpful By Mark Goulston MD on November 27, 2005
Format: Paperback
The most successful companies learn more and more from the best practices of other successful companies. John Baldoni has selected some of the most persuasive people from the twentieth century and has analyzed and revealed their secrets so that you or I or anyone can improve our communication. It saves precious time to learn from others. Don't waste precious time by learning to communicate better by trial and error. Buy this book and learn from some of the best communicators of the twentieth century how they did and do it, so you can do the same.
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Format: Paperback
I read this book when it was first published (2003) and recently re-read it, curious to know how well John Baldoni's insights have held up since then. In my opinion, they are more valuable now than they were then, given the much greater importance that effective communication now has in a multi-cultural as well as multi-dimensional global marketplace.

These are the great communicators on whom Baldoni focuses, listed in alpha order:

Winston Churchill
Peter Drucker
Rudy Giuliani
Katherine Graham
Rosabeth Moss Kanter
Shelly Lazarus
Vince Lombardi
George C. Marshall
Harvey Penick
Colin Powell
Mother Teresa
Bill Veeck
Jack Welch
Oprah Winfrey

In Chapters 1-8 and 11-12, he devotes a separate chapter to one great communicator. He discusses two in Chapter 9 (Mother Teresa and Marshall) and in Chapter 10 (Lombardi and Penick). Yes, these are indeed odd couples and serve to illustrate one of Baldoni's key points: just as great leaders such as these 14 come in all shapes and sizes, each also has a unique communication style.

Just for fun, I came up with my own list of 14 other great communicators who were also leaders. They include Corazon Aquino, Mary Kay Ash, Warren Buffett, Walt Disney, Mohandas Gandhi, Billy Graham, Steve Jobs, Martin Luther King, Jr., Eleanor Roosevelt, Margaret Thatcher, Sam Walton, and John Wooden. Once again, they offer a wide variety of shapes and sizes in terms of personality and communication style. And they have mastered most of the skills examined and explained in this book.
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2 of 4 people found the following review helpful By Rune on September 28, 2011
Format: Paperback Verified Purchase
The book describes a few good and well known communicators, but the analysis of the different communicators and the communication theory behind it, is best defined as non-exsistent.

If it is news to you, that you need to repeat the message and be trustworthy when you communicate, then this book will probably be the right choice. If you already knew that, I will not recommend this book. This book does not go deeper than that. Unfortunately.
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0 of 2 people found the following review helpful By Adnor Pitanga on March 5, 2013
Format: Paperback Verified Purchase
I purchased the item for a friend of mine and my friend loved it and said that is very satisfied
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