Baldoni's "Great Communication Secrets Of Great Leaders" is a well-researched and highly readable "how-to" of leadership communications. This author knows his material, and presents it through the interesting device of linking principles to some of the world's leading communicators. It was refreshing to read a business-centered book that focus specifically on the communication aspects of leadership, which Baldoni obviously understands quite well. As a former professional actor, I also enjoyed how the author links dynamic presentations to effective performance. This book is well worth the modest cover price. A definite "buy!"
The most successful companies learn more and more from the best practices of other successful companies. John Baldoni has selected some of the most persuasive people from the twentieth century and has analyzed and revealed their secrets so that you or I or anyone can improve our communication. It saves precious time to learn from others. Don't waste precious time by learning to communicate better by trial and error. Buy this book and learn from some of the best communicators of the twentieth century how they did and do it, so you can do the same.
The book describes a few good and well known communicators, but the analysis of the different communicators and the communication theory behind it, is best defined as non-exsistent.
If it is news to you, that you need to repeat the message and be trustworthy when you communicate, then this book will probably be the right choice. If you already knew that, I will not recommend this book. This book does not go deeper than that. Unfortunately.