Peter E. Cohan is living as he write.
Excellent teacher, he knows what a Great Demo! is.
Peter does a great job of identifying and illustrating what really matters in a software demo. His extensive experience sitting on the other side of the table make his insights... Read morePublished 3 months ago by Tim
Pretty basic and missing many critical skills for a successful Sales Engineer. The author has never done the job of the Sales Engineer (or FAS, Field Application Scientist, as the... Read morePublished 6 months ago by R. Garneau
Great book for anyone that delivers technical demos (ie. software or otherwise). Easy read so it's not just for the SE's of the world. Read morePublished 6 months ago by TheManCave
The content is great, but the formatting is terrible - several tables were not readable at all on the Kindle. Read morePublished 9 months ago by Dustin J Vaughn
Read it, learn it, love it. Get right to the point, and make sure your customers hear exactly what they need to.Published 10 months ago by capnamerca