Peter Cohan has made a significant contribution to sales education in his book Great Demo!
Unfortunately, those who most need this book are least likely to read it--unless you buy it for them and give it to them.
It is a very easy read with straightforward examples of what to do and what not to do during the demo.
Pretty basic and missing many critical skills for a successful Sales Engineer. The author has never done the job of the Sales Engineer (or FAS, Field Application Scientist, as the... Read morePublished 3 months ago by R. Garneau
Great book for anyone that delivers technical demos (ie. software or otherwise). Easy read so it's not just for the SE's of the world. Read morePublished 3 months ago by TheManCave
The content is great, but the formatting is terrible - several tables were not readable at all on the Kindle. Read morePublished 5 months ago by Dustin J Vaughn
Read it, learn it, love it. Get right to the point, and make sure your customers hear exactly what they need to.Published 6 months ago by capnamerca
Reads like an infomercial but has a ton of great information.Published 8 months ago by Amazon Customer
I found that this book tends to cater to those who have never presented before. I found many of the topics are common sense when presenting any kind of technical software. Read morePublished 8 months ago by Insanonerd
Excellent overview of best practices for giving software demonstrations. This book will help anyone in the Sales field give better presentations.
THis is not just about software demos--although about 1/3 of the book is software specific. This has tips useful for anyone who does demos/presentations of their product. Read morePublished 18 months ago by Robert A. Davis