Peter Cohan has made a significant contribution to sales education in his book Great Demo!
Great Demo!: How To Create And Execute Stunning Software Demonstrations The book is simple, but don't let that fool you.
It is a very easy read with straightforward examples of what to do and what not to do during the demo.
Reads like an infomercial but has a ton of great information.Published 19 days ago by Amazon Customer
I found that this book tends to cater to those who have never presented before. I found many of the topics are common sense when presenting any kind of technical software. Read morePublished 1 month ago by Insanonerd
Excellent overview of best practices for giving software demonstrations. This book will help anyone in the Sales field give better presentations.
THis is not just about software demos--although about 1/3 of the book is software specific. This has tips useful for anyone who does demos/presentations of their product. Read morePublished 10 months ago by Robert A. Davis
I actually work in software sale. I start reading this book but then quit. I could not take it any more. The first chapter was good "put the end of the presentation first. Read morePublished 10 months ago by BooksAAA
Isn't the same old ideas. This is different, makes you think differently.
This has changed my demos and given much better results.
really informative and very useful! definitely something i can apply in my daily job to improve and to succeed, very impressedPublished 13 months ago by Mandie Herzfeld
this is a very good book on presenting software demonstrations. the author presents several ideas that are refreshingly different and practical. Read morePublished on January 30, 2012 by Brad2004
15 to 30 k$, that's the typical cost of a technical B2B demonstration! (direct + opportunity costs)
So NO, you cannot leave the preparation and execution of demos to... Read more