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Great Fortune: The Epic of Rockefeller Center [Hardcover]

Daniel Okrent (Author)
4.1 out of 5 stars  See all reviews (32 customer reviews)


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Book Description

September 25, 2003
Everything about the conception and creation of Rockefeller Center was outsized and wildly improbable. Launched in the teeth of the worst depression in American history, the most ambitious construction project since the Pyramids was the unintended result of a philanthropic gesture gone awry. But when it was finished, John D. Rockefeller Jr.'s accidental adventure redefined the very nature of New York City. In this hugely appealing book, noted journalist Daniel Okrent draws on a depth of original research and a broad grasp of subjects-money, art, politics, business, social history-to tell the story of how Rockefeller Center rose in the heart of Manhattan to become the playground/laboratory/headquarters for all the world's affairs.

Okrent's lavish cast of singular characters is a Who's Who of a glamorous age. Gertrude Vanderbilt, Otto Kahn, Henry Luce, Diego Rivera, Georgia O'Keeffe, even Benito Mussolini all play crucial, and often unexpected, roles in this saga. But at the heart of the story are four remarkable individuals: John D. Rockefeller Jr., the timid son of the world's richest man, whose greatest accomplishment turns out to be something he had never intended; his son Nelson, who launched his own imperial career by seizing control of this vast enterprise; the rude, vain, but dazzlingly creative real-estate genius John R. Todd; and Raymond Hood, a scamp, a provocateur, a drinker-and the greatest skyscraper architect America has ever known. Brilliantly weaving together multiple narrative lines and a wealth of historic detail, Great Fortune is a vast tapestry of New York in its first flush of world-dominating wealth and power.


Editorial Reviews

Amazon.com Review

Those of us who love New York tend to love the city passionately, for its past as well as its present. Daniel Okrent's Great Fortune: The Epic of Rockefeller Center is a book for New Yorkers from Ashtabula to Zimbabwe: a study of ambition, audacity, and deal-making on a grand scale that led to the construction of some of the most famous skyscrapers in the world. The cast of characters includes not only the many and diverse members of the Rockefeller family, but other powerful New York institutions such as Columbia University, the Metropolitan Opera, the Museum of Modern Art, and The New York Times--not to mention the radical Mexican artist Diego Rivera, the New Yorker cartoonist William Steig, the Marx Brothers, and a bevy of "Rockettes." Okrent's narrative neatly balances the epic and the intimate; he offers both authoritative pronouncements on modern architecture and reams of good gossip. Like New York itself, Great Fortune contains multitudes: densely packed, it remains surprisingly--and welcomingly--commodious. --Tim Page

From Publishers Weekly

Just as Okrent's Nine Innings beautifully telescoped all of baseball into a single game in 1982 between the Milwaukee Brewers and the Baltimore Orioles, so the former Life editor and Time Inc. executive finds in the creation of Rockefeller Center a good deal of New York and many of the contradictions in American life as the country worked to emerge from the Depression. Built for profit on a run-down stretch of midtown between Fifth and Sixth Avenues called the Upper Estate-myriad lots that underwriter John D. Rockefeller Jr. slowly and inexorably leveraged into an available whole-the seven-year project was second only to the WPA in temporary job creation, though as Okrent shows, the project was far from worker-centered. While one of its originally intended (and abandoned) roles was to provide a new home for the Metropolitan Opera, the sprawling complex came to house a hydra-headed media center anchored by NBC, RKO and RCA, yet saw its gorgeous Center Theatre torn down in 1954 (though Radio City Music Hall and the Rainbow Room remain). But the real stories here come from individual contributions to the huge project, from Junior (and his six children) to hired-artist Georgia O'Keeffe and her apparently abusive photographer-gallerist husband, Alfred Stieglitz; the Roxyettes and the Glee Club singers; engineer O.B. Hanson (inventor of "studio audiences"); and Ray Hood (who ascends from radiator-cover designer to architect of the "Radiator Building"). That the Rockefeller Center Christmas tree tradition began during construction in 1931 as a "modest balsam" decorated by site workers with cranberries, "garlands of paper and... a few tin cans" is just one of thousands of details (including the famous commissioning and destruction of Diego Rivera's murals) that make this magisterial account, itself seven years in the making, fascinating and immediate.
Copyright 2003 Reed Business Information, Inc.

Product Details

  • Hardcover: 544 pages
  • Publisher: Viking Adult (September 25, 2003)
  • Language: English
  • ISBN-10: 0670031690
  • ISBN-13: 978-0670031696
  • Product Dimensions: 9.3 x 6.1 x 1.4 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #370,427 in Books (See Top 100 in Books)

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Customer Reviews

32 Reviews
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Average Customer Review
4.1 out of 5 stars (32 customer reviews)
 
 
 
 
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16 of 16 people found the following review helpful:
4.0 out of 5 stars Very well done, May 18, 2004
This review is from: Great Fortune: The Epic of Rockefeller Center (Hardcover)
Daniel Okrent, public editor of the New York Times, has crafted a terrific history and love letter to New York through the microcosm of the tale of Rockefeller Center, one of the seminal landmarks of the city and one of those true stories that seem stranger than fiction.

I can only speak for myself but I imagine that it's hard for anyone who has lived in New York in a time when Rockefeller Center has always existed to appreciate the level of diplomacy, architecture, finance, and artwork that went into creating the complex, not to mention the somewhat scandalous occurrences, but Okrent captures it with a snappy prose style that also manages to blend in some fine observations and humorous analogies. Especially due to the continued presence of the Center, it is gratifying to be able to put into modern context the various descriptions and details and visualize them as they exist today.

The history of the Rockefellers, while obviously much broader and filled with much more intriguing information than is relevant here, is nonetheless captured more than adequately, particularly John D. Rockefeller Jr. and his second son Nelson. More than just the account of a building project, the book also marks the transition between old-time New York society of the Gilded Age and the modern New York of the twentieth century. The chapter regarding the controversial Diego Rivera mural seeks to set the record straight on a story that has taken on it's own life over the years and the characters who have previously been given short shrift finally get their due.

Perhaps it's fitting that the seminal word on the complex should come from the Gershwins - "They all laughed at Rockefeller Center, now they're fighting to get in." And we still are. Great book for fans of history, New York, architecture, or just plain good writing.

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11 of 12 people found the following review helpful:
5.0 out of 5 stars Robert Caro Minus the Boring Bits, October 15, 2003
By 
Glen McIntosh (New York, New York United States) - See all my reviews
This review is from: Great Fortune: The Epic of Rockefeller Center (Hardcover)
Absolutely terrific! An absorbing look at the social and cultural history of New York in the first half of the 20th Century, told through the prism of the greatest construction project in American history. I figured it would be good, because I've read the guy's baseball stuff before, but I didn't figure it would be this good.Wonderfully anecdotal, seriously scholarly, ujtterly captivating. And you don't have to be a New Yorker to be bowled over!
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17 of 20 people found the following review helpful:
5.0 out of 5 stars Vivid Rendering of Rock Center's Formative Years, November 16, 2003
By 
Steve Iaco (northern new jersey) - See all my reviews
(REAL NAME)   
This review is from: Great Fortune: The Epic of Rockefeller Center (Hardcover)
Daniel Okrent has produced a vividly rendered account of Rockefeller Center's formative years. This is a superb book, destined to the the definitive standard on its subject, that will appeal strongly to readers with a wide variety of tastes and interests.

Seven decades removed from the event -- with Rock Center holding such an iconic place in the Manhattan skyline -- this reader was especially struck by Rock Center's seemingly star-crossed beginnings: its architecture universally excoriated (Lewis Mumford being among the most vociferous early critics, until suddenly and inexplicably reversing course); opening night at Radio City Music Hall an unmitigated flop; the sparsely-trafficked retail concourse derided as "the catacombs;" a controversial Diego Rivera mural providing a public relations black-eye, etc. With its leasing program stalled in the Depression-ravaged economy, the Rockefellers desperately slashed office rents from $4 to $1 per sq ft, under-cutting the market. Their tactic of buying-out the existing leases of companies being courted to lease space at the Center -- not uncommon in today's marketplace -- drew the opprobrium of rival property owners, including a lawsuit from August Heckscher (whose grandson would go on to be a high profile Parks Commissioner).

"Great Fortune" is laden with rich anecdotes and compelling, larger-than-life characters like the mercurial John R. Todd (managing agent and construction manager and grandfather to the future New Jersey Governor, Christine Todd-Whitman); the lead architect with a penchant for fast living, Raymond Hood, and, of course, John D. Rockefeller, Jr. and his ambitious second son, Nelson, first among equals of the Rockefeller's third generation.

Okrent is a gifted wordsmith (it's not suprising that the New York Times just named him its new ombudsman) who's penned an entertaining, fast-paced narrative. Anyone even remotely curious about New York City and its history will be held in thrall from cover to cover. Recommended.

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Inside This Book (learn more)
First Sentence:
In an era when nearly every college president bore a triple-barreled name, none carried as potent a charge as Nicholas Murray Butler. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
renting department, thematic synopsis, opera house project, southern block, sunken plaza, junior himself, last rivet, commonplace person, ground leases, rentable space, north block
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Rockefeller Center, New York, Fifth Avenue, Upper Estate, Radio City, Metropolitan Square, Sixth Avenue, Rainbow Room, Metropolitan Opera, Ben Morris, Hugh Robertson, International Building, Otto Kahn, Museum of Modern Art, Nelson Rockefeller, Real Estate Company, Wallace Harrison, Ray Hood, United States, Raymond Hood, Central Park, Fulton Cutting, Nicholas Murray Butler, Ivy Lee, Diego Rivera
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