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Great Fortune: The Epic of Rockefeller Center (Hardcover)
by Daniel Okrent (Author) "In an era when nearly every college president bore a triple-barreled name, none carried as potent a charge as Nicholas Murray Butler..." (more)
Key Phrases: renting department, thematic synopsis, opera house project, Rockefeller Center, New York, Fifth Avenue (more...)
  4.3 out of 5 stars 25 customer reviews (25 customer reviews)  


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Editorial Reviews
Amazon.com
Those of us who love New York tend to love the city passionately, for its past as well as its present. Daniel Okrent's Great Fortune: The Epic of Rockefeller Center is a book for New Yorkers from Ashtabula to Zimbabwe: a study of ambition, audacity, and deal-making on a grand scale that led to the construction of some of the most famous skyscrapers in the world. The cast of characters includes not only the many and diverse members of the Rockefeller family, but other powerful New York institutions such as Columbia University, the Metropolitan Opera, the Museum of Modern Art, and The New York Times--not to mention the radical Mexican artist Diego Rivera, the New Yorker cartoonist William Steig, the Marx Brothers, and a bevy of "Rockettes." Okrent's narrative neatly balances the epic and the intimate; he offers both authoritative pronouncements on modern architecture and reams of good gossip. Like New York itself, Great Fortune contains multitudes: densely packed, it remains surprisingly--and welcomingly--commodious. --Tim Page

From Publishers Weekly
Just as Okrent's Nine Innings beautifully telescoped all of baseball into a single game in 1982 between the Milwaukee Brewers and the Baltimore Orioles, so the former Life editor and Time Inc. executive finds in the creation of Rockefeller Center a good deal of New York and many of the contradictions in American life as the country worked to emerge from the Depression. Built for profit on a run-down stretch of midtown between Fifth and Sixth Avenues called the Upper Estate-myriad lots that underwriter John D. Rockefeller Jr. slowly and inexorably leveraged into an available whole-the seven-year project was second only to the WPA in temporary job creation, though as Okrent shows, the project was far from worker-centered. While one of its originally intended (and abandoned) roles was to provide a new home for the Metropolitan Opera, the sprawling complex came to house a hydra-headed media center anchored by NBC, RKO and RCA, yet saw its gorgeous Center Theatre torn down in 1954 (though Radio City Music Hall and the Rainbow Room remain). But the real stories here come from individual contributions to the huge project, from Junior (and his six children) to hired-artist Georgia O'Keeffe and her apparently abusive photographer-gallerist husband, Alfred Stieglitz; the Roxyettes and the Glee Club singers; engineer O.B. Hanson (inventor of "studio audiences"); and Ray Hood (who ascends from radiator-cover designer to architect of the "Radiator Building"). That the Rockefeller Center Christmas tree tradition began during construction in 1931 as a "modest balsam" decorated by site workers with cranberries, "garlands of paper and... a few tin cans" is just one of thousands of details (including the famous commissioning and destruction of Diego Rivera's murals) that make this magisterial account, itself seven years in the making, fascinating and immediate.
Copyright 2003 Reed Business Information, Inc.

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Product Details
  • Hardcover: 544 pages
  • Publisher: Viking Adult (September 25, 2003)
  • Language: English
  • ISBN-10: 0670031690
  • ISBN-13: 978-0670031696
  • Product Dimensions: 9.3 x 6.1 x 1.4 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.3 out of 5 stars 25 customer reviews (25 customer reviews)
  • Amazon.com Sales Rank: #515,326 in Books (See Bestsellers in Books)

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    #99 in  Books > History > United States > 20th Century > Depression

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Inside This Book (learn more)
First Sentence:
In an era when nearly every college president bore a triple-barreled name, none carried as potent a charge as Nicholas Murray Butler. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
renting department, thematic synopsis, opera house project, southern block, sunken plaza, junior himself, last rivet, commonplace person, ground leases, rentable space, north block
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Rockefeller Center, New York, Fifth Avenue, Upper Estate, Radio City, Metropolitan Square, Sixth Avenue, Rainbow Room, Metropolitan Opera, Ben Morris, Hugh Robertson, International Building, Otto Kahn, Museum of Modern Art, Nelson Rockefeller, Real Estate Company, Wallace Harrison, Ray Hood, United States, Raymond Hood, Central Park, Fulton Cutting, Nicholas Murray Butler, Ivy Lee, Diego Rivera
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