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Great From The Start: How Conscious Corporations Attract Success [Kindle Edition]

Montgomery John B.
4.9 out of 5 stars  See all reviews (42 customer reviews)

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Book Description

Great From The Start: How Conscious Corporations Attract Success is both a primer and a reference resulting from the collaboration between a wide range of industry experts and a Silicon Valley veteran. "Great From The Start" models an adaptive approach to company building to show entrepreneurs how to intelligently design their corporations to unleash the collective intelligence of their people to optimize collaboration, cooperation and creativity to drive success. Because building a company is a team sport, "Great From The Start" uses a team approach with a variety of expert voices to demonstrate how to build a conscious corporation with stories from the experts’ successful businesses.

Editorial Reviews


“Great From the Start is just what entrepreneurs need--a practical roadmap to creating a purposeful business.” --JAY COEN GILBERT, co-founder, BLab, and co-founder AND 1
 “Great From the Start will surely help you build a successful company, but far more importantly it will help you cultivate a worthwhile life.” --ROBB SMITH, CEO, Integral Institute, and founder, Chrysallis
“A high impact book.” --RAJ SISODIA co-author, Firms of Endearment, and founder Conscious Capitalism Institute

About the Author

John Montgomery is a corporate attorney and entrepreneur. He is the founder of Montgomery & Hansen, LLP, a corporate law firm in Silicon Valley.  He is also the founder of Startworks, a technology incubator, and co-founder of Chrysallis, a human development company.

Product Details

  • File Size: 754 KB
  • Print Length: 298 pages
  • Publisher: Morgan James Publishing (March 1, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007OVSWI0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #324,926 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars There is a secret sauce... May 5, 2012
Having been fortunate enough to have worked at some of the best companies in Silicon Valley and beyond, and with five start-ups under my belt, I can assure you that luck and timing aren't everything. Great vision isn't all it's chalked up to be either. And persistence, while crucial, will only get you so far. All of these things are important, to be sure. However, there is an elusive element to what makes a great company from the start. And John Montgomery has captured its essence. From kick *ss companies like SlideShare, which was recently acquired by LinkedIn to Blogger, to Skype to, certain patterns either predispose a start-up to success or lack thereof.

Great from the Start demystifies the "it" behind what makes certain nascent companies different. Chapter by chapter, John "Monty" Montgomery looks at the role that being conscious plays in making decisions that stick. He goes on to discuss how start-up team structure is the foundation for being well positioned to not squander good luck, and to turn bad luck into valuable learning experiences.

But wait, there's more. The most interesting element of Great from the Start is the author's unique, well-informed, and hard-earned perspective on how to use the legal structure of the corporation to advance the role of governance in guiding the company to do the right thing, and get beyond hollow words like, "Don't Be Evil."

This is a book for people who are serious about creating a company and succeeding in the biggest way possible. It's a highly complementary read to Jim Collin's new book, "Great by Choice." And when you're done with both of them, you can pick up The Startup Owner's Manual by Steve Blank and Bob Dorf. Together, these three books provide some of the most important advice you'll ever get.

Pick it up. It's interesting, readable, and will forever change the way you think about starting a tech company.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Eminently Practical and Deeply Inspiring May 22, 2012
Format:Kindle Edition|Verified Purchase
This book is both an extremely practical and helpful guide to building a successful enterprise and an inspiring manifesto why such an enterprise can and should contribute to the social good. For both reasons, it should be required reading for aspiring entrepreneurs. Although some see corporate culture as inherently self serving, this book makes the case that great companies ultimately develop a culture that unleashes human potential by caring about more than profit margins alone. The message of the book will benefit both those building companies and the vast majority of the public whose lives are substantially shaped by corporate culture -- either as employees and/or consumers -- in ways that ultimately affect the quality of life for all of us.
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2 of 2 people found the following review helpful
I picked up the book at bed time at the end of a long day and started reading thinking that I will browse another book on entrepreneurship and startups. I was wrong. I was reading on and on until it was around 1:30am when sleep got a hold of me. I found it hard to stop reading.

The author writes in a very eloquent and flawless way about how it pays to be good, and how a successful startup can be more successful; and if you are in the process of starting one, then you are more likely to succeed if you start ethical, positive and good first without overlooking price models and how to make money; in other words, greed is not good, only good is good and will bring you more good.

Based on latest research of neuro-leadership and neuro-socio and biological workings of the brain and its impact on human behavior the book starts by laying out the foundation for "using neuroscience, psychology and organizational development to design our startups for how humans work best" the book starts by explaining the role of social neuroscience, neuro-economics and the dynamics of neuro-leadership and the impact this has when you build a humane startup based on trust, and good then you cultivate followers both who champion you inside: work for you diligently and outside: customers. If a startup ecosystem is influenced primarily by its founders and the first batch of employees; then how would you behave, influence and lead in order to accomplish your goal? our biology and brain dynamics says that when we are good to each other we can work more and accomplish more.

The book explains that and the impact of doing the right thing at the right time driven by ethics first, not by greed, and how when you are an ethically inspiring and motivating leader you are bound to accomplish more.
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4 of 5 people found the following review helpful
5.0 out of 5 stars This book is literally great from the start! April 18, 2012
"Great From the Start" is a fundamental phase shift in the evolution of entrerpreneurship and the way that we view ourselves.
Every great revolution in the history of mankind has come about from innovators who identify and systematized a fundamental phase shift from the past: these innovators hear the frustration of the 99% and systematize a solution that lifts us all. The wisdom and methodology contained in "Great From the Start" is the phase shift that we need today.
Studying John Montgomery's model is as revolutionary to me as the first time I dialed in to Prodigy, or found a friend on Facebook, or swiped my hand across an iPad. Following the systemic principles outlined in this book has unleashed a vision and capacity in me and my team members that we have never before experienced. This model has created an attractor pattern for vision, success, and happiness that drives us and drives opportunity our way.
The wisdom and methodology contained in "Great From the Start" has the capacity to stimulate our economy, our communities, and our hope for the future in a way that no program, mantra, or potentate could ever dream. To all of you who have fought hard these past few years, to those who are battered but not broken- embrace this dream and rise. To those of you who stand in places of power- embrace this dream and lead. To those of you with children, who hope for a better tomorrow- embrace this dream and create that tomorrow today.
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Most Recent Customer Reviews
5.0 out of 5 stars Helpful and entertaining
John Montgomery is one of the pre-eminent attorneys in Silicon Valley who has guided a generation of successful tech companies from start-up to mega exits. Read more
Published 4 months ago by Bernd Schoner
5.0 out of 5 stars Inside the secrets of Silicon Valley.
The author has been witness to a great many successes (and failures) in Silicon Valley. He shares these insights in a well written and easy to access manner.
Published 5 months ago by William L. Mince
5.0 out of 5 stars Lives up to its title
When starting my company I consumed every book, podcast, meet-up, etc. that I could get my hands on. Read more
Published 9 months ago by Diego Rey
4.0 out of 5 stars Well written and informative
This book accurately reflects the principles of high performance management of start-up companies and gives illustrating examples. It is fun reading it.
Published 13 months ago by JM
5.0 out of 5 stars The Real Deal
John Montgomery is the Real Deal. He delivers the straight goods and if you are fortunate enough to see him in action, you will quickly find that he walks the the talk as well -... Read more
Published 16 months ago by Keith Perry
5.0 out of 5 stars A textbook for starting companies the right way.
This is a book that doesn't belong on the shelf of any entrepreneur, and it doesn't belong on your kindle. It belongs on your desk, left open, dog-eared, and scribbled in. Read more
Published 16 months ago by Landon Wiedenman
5.0 out of 5 stars Spawning a New Breed of Company
It is clear to see from reading this book that the Author has had a ring side seat in the heart of Silicon Valley California for multiple decades, watching and playing in the... Read more
Published 16 months ago by Patrick
5.0 out of 5 stars GREAT FROM THE START
Published 16 months ago by ecommercer
5.0 out of 5 stars Great from the Start--the stuff no one tells first-timers...
I read Great from the Start to learn more about Benefit Corporations. I came away wishing I had been able to read the book in 2005, when I started my first company. Read more
Published 17 months ago by Laura A Smoliar
5.0 out of 5 stars Substantive, real-life advice you can use today.
This is one book I have recommended over and over again. While it touches on many aspects that make a great company, it also offers specific actions that can be taken and... Read more
Published 17 months ago by Amazon Customer
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More About the Author

John Montgomery is a corporate attorney, entrepreneur, executive coach and writer. He is the founder of Montgomery & Hansen, LLP, a Silicon Valley based corporate law firm. He is also the founder of Startworks, a technology incubator. He works primarily with high-potential entrepreneurial teams to help them translate their visions into successful companies.

John is a student of non-dual philosophical systems, neuroscience, developmental theory and organizational development. In 2010, he co-founded Chrysallis, a human development company that aims to change the human development paradigm and support healthy, full, productive lives for billions of people.


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