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Great IKEA!: A brand for all the people (Great Brand Stories) Paperback

ISBN-13: 978-1905736164 ISBN-10: 1905736169 Edition: 2nd

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Product Details

  • Series: Great Brand Stories
  • Paperback: 192 pages
  • Publisher: Marshall Cavendish Limited; 2nd edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1905736169
  • ISBN-13: 978-1905736164
  • Product Dimensions: 7.7 x 5 x 0.6 inches
  • Shipping Weight: 7.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,691,846 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Elen Lewis is a freelance journalist who has written for the [i]Financial Times[/i] and [i]New Media Age[/i]. She was previously the Editor of [i]Brand Strategy Journal[/i] and is the author of [i]eBay[/i] (Marshall Cavendish, 2008). She lives in Twickenham.

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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By R. Elgavish on October 20, 2006
Format: Paperback
The book gives a brief overview of Ikea in a simple, easy to follow language and in a non-antagonist way of speaking - which I liked. The author combines personal insights and edits a short yet complete glimpse towards one of today's most influencial brands, and I think the book is highly essential for anyone with a certain level of awareness to contemporary culture of consumerism in relation to design. A must-have for all industrial and interior designers.
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2 of 2 people found the following review helpful By frumiousb VINE VOICE on September 2, 2006
Format: Paperback Verified Purchase
Lewis has written a dense little book which describes the history and brand values of IKEA. The book is unfortunately unauthorized, so she has to rely on public record and clandestine interviews with current and former employees. While on the one hand that means that she probably gets more of the unofficial story, it also means that there is more risk that folklore gets mixed into the account.

This book is a good resource for anyone studying brand history or IKEA itself.
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5 of 7 people found the following review helpful By Arjun Kirpalani on February 16, 2006
Format: Paperback
The book describes the founder of Ikea in great detail. It also goes into the intricacies of the culture in the Swedish town where Ikea is headquartered. I feel the book does this very well and makes a good attempt to make us understand this world class company.
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By ladywriter on January 30, 2013
Format: Paperback Verified Purchase
Written several years ago but still contains some interesting insights into Ikea.
Worth reading. Understand this unique world wide success.
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