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2 Reviews
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Average Customer Review
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
This book is worth much more than its price.
I've had this book for years and even though it's small, I refer to it often. It helped me evaluate product ideas, price our first product (a specialty video) and go for almost-free advertising. It's like sitting down with an uncle in the business who willing to share what he knows. It's close to being a personal-coach-in-a-book. This book is an excellent value.
Published on November 21, 1997
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9 of 9 people found the following review helpful:
3.0 out of 5 stars
Not a bad start, but sketchy at times...
Although Bronson et al do a nice job getting one to rethink and hone ideas to bring them to fruition, this book does not give nearly enough practical advice, short of 'do this, do that' without telling us in practical terms how! And let's face it, that's the whole point of purchasing a 'how to' book in the first place, isn't it? It gets a little heavy on the...
Published on September 12, 1999
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9 of 9 people found the following review helpful:
3.0 out of 5 stars
Not a bad start, but sketchy at times...,
By A Customer
This review is from: Great Idea! Now What? (Small Business Sourcebooks) (Mass Market Paperback)
Although Bronson et al do a nice job getting one to rethink and hone ideas to bring them to fruition, this book does not give nearly enough practical advice, short of 'do this, do that' without telling us in practical terms how! And let's face it, that's the whole point of purchasing a 'how to' book in the first place, isn't it? It gets a little heavy on the motivational side, too, and for a moment you might close your eyes and think S. Covey is the author. Lastly, there is this reference in the dedication that makes the comment that this will be the best $9.95 you will ever spend. Interestingly enough, Amazon's discounted price is higher than that, before S&H and tax. I find this curious, to say the least. I am still searching for a more practical guide, and so far I haven't found one.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
This book is worth much more than its price.,
By A Customer
This review is from: Great Idea! Now What? (Small Business Sourcebooks) (Mass Market Paperback)
I've had this book for years and even though it's small, I refer to it often. It helped me evaluate product ideas, price our first product (a specialty video) and go for almost-free advertising. It's like sitting down with an uncle in the business who willing to share what he knows. It's close to being a personal-coach-in-a-book. This book is an excellent value.
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Most Helpful First | Newest First
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Great Idea! Now What? (Small Business Sourcebooks) by Howard F. Bronson (Mass Market Paperback - October 10, 2000)
Used & New from: $0.01
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