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"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
Founder of Famous Amos Cookies and Uncle NoName Muffin Company
"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
Coauthor of The One to One Future and Enterprise One to One
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
Author of The Circle of Innovation and coauthor of In Search of Excellence
This book seemed like a complilation of a series of very short very basic articles that might help a very beginning business but I thought it was a waste of money for someone who... Read morePublished on June 6, 2013 by betsy luce
Who would have thought should run through your mind reading this book. Great Ideas for those of us who want to break the doldrums of working in an office everyday for someone... Read morePublished on January 28, 2013 by Bada
As a small-biz owner (graphic design, web design, and branding) I was surprised to find tips in this book that were fresh, insightful, and relevant. Read morePublished on November 27, 2011 by juliareichdesign
Jane's book is perfect for busy small business owners who perhaps lack expertise in a given area. More wide than deep, Applegate covers hiring, technology, marketing, and a bevy of... Read morePublished on September 30, 2011 by Phil Simon
I couldn't wait for this book to come out. It has so many great ideas for small businesses. I would recommend that any small business owner take a look. Read morePublished on May 20, 2011 by LJDenny
This book has some great tips, but when it comes to achieving corporate and community visibility, nothing replaces a *personal* publicity plan. Read morePublished on May 27, 2001 by Marion E. Gold