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"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
—Wally Amos
Founder of Famous Amos Cookies and Uncle NoName Muffin Company
"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
—Martha Rogers
Coauthor of The One to One Future and Enterprise One to One
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
—Tom Peters
Author of The Circle of Innovation and coauthor of In Search of Excellence
--This text refers to an out of print or unavailable edition of this title.
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