Jane Applegate offers advice that will give any small business an extraordinary advantage. 201 Great Ideas for Your Small Business presents lively, practical solutions to everyday business problems -- from a name that small business owners trust. She offers insightful ideas with a unique approach that entrepreneurs shouldn't be without.
201 Great Ideas for Your Small Business (Bloomberg)
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Book Description
Editorial Reviews
Review
Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Great stuff. -- Tom Peters, author of In Search of Excellence: Lessons from America's Best-Run Companies
Review
"I wish I had this kind of invaluable information when I launched my company forty-seven years ago. It took me a decade to learn these important tips for managing a successful business. From one entrepreneur to another, don't start your business before reading Jane Applegate's book."
—Lillian Vernon
Chairman and CEO, Lillian Vernon Corporation
—Lillian Vernon
Chairman and CEO, Lillian Vernon Corporation
"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
—Wally Amos
Founder of Famous Amos Cookies and Uncle NoName Muffin Company
"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
—Martha Rogers
Coauthor of The One to One Future and Enterprise One to One
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
—Tom Peters
Author of The Circle of Innovation and coauthor of In Search of Excellence
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]
17 of 21 people found the following review helpful
Format:Paperback
A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!
10 of 12 people found the following review helpful
Format:Paperback
I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.
Most Recent Customer Reviews
4.0 out of 5 stars
Great Ideas!!!
Who would have thought should run through your mind reading this book. Great Ideas for those of us who want to break the doldrums of working in an office everyday for someone... Read more
Published 3 months ago by Bada
5.0 out of 5 stars
invaluable & unique insights
As a small-biz owner (graphic design, web design, and branding) I was surprised to find tips in this book that were fresh, insightful, and relevant. Read more
Published 18 months ago by juliareichdesign
5.0 out of 5 stars
solid advice easily oganized
Jane's book is perfect for busy small business owners who perhaps lack expertise in a given area. More wide than deep, Applegate covers hiring, technology, marketing, and a bevy of... Read more
Published 20 months ago by Phil Simon
5.0 out of 5 stars
Great ideas for small businesses
I couldn't wait for this book to come out. It has so many great ideas for small businesses. I would recommend that any small business owner take a look. Read more
Published on May 20, 2011 by LJDenny
5.0 out of 5 stars
Great Inspiration for Entrepreneurs
I've known Jane Applegate a long time. We're practically the founding mothers of small-business journalism. Read more
Published on May 1, 2011 by Rieva Lesonsky
4.0 out of 5 stars
Good Overall
Some of the ideas are a little off the wall, but for the most part, it is stuff you might be able to use...
Published on July 22, 2005 by JK
5.0 out of 5 stars
Excellent ideas for small businesses!
I think every small business owner should read this book -- full of excellent, and often basic (but overlooked) ideas and tips for making the most of your business.
Published on September 10, 2002
5.0 out of 5 stars
Good to great ideas for your small business
The new edition of Jane Applegate's "201 Great Ideas for Your Small Business" provided me with some great inspiration for my own small business. Read more
Published on July 16, 2002
4.0 out of 5 stars
Number 202: MARKET YOU!
This book has some great tips, but when it comes to achieving corporate and community visibility, nothing replaces a *personal* publicity plan. Read more
Published on May 27, 2001 by Marion E. Gold
1.0 out of 5 stars
Not Recommended
The Author does have some good titbits of information but they are very basic. Most of us know how to buy a computer by now. Read more
Published on March 8, 2001
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