201 Great Ideas for Your Small Business: Revised & Updated Edition [Paperback]

Jane Applegate (Author)

Book Description

Publication Date: June 15, 2002 | Series: Bloomberg (Book 28)

Insightful, enthusiastic, and straightforward, renowned small-business expert Jane Applegate shares ideas that will give your company an edge--201 powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make.

• Simple, useful ideas and step-by-step explanations of how to make them work for you
• Practical solutions and inspiring real-life stories from small-business experts and prospering entrepreneurs
• Revised and updated throughout, with thirteen creative new ideas
• Consider a company party or picnic--and don't stint--these events are good for morale and are 100 percent tax deductible

Editorial Reviews

Review

"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff." -- Tom Peters, Author of The Circle of Innovation and co-author of In Search of Excellence

"From one entrepreneur to another, don't start your business before reading Jane Applegate's book!" -- Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation

"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition." -- Martha Rogers, Co-author of The One to One Future and Enterprise One to One

"The most comprehensive book I've ever read... get your personal copy. It could prove to be your biggest asset." -- Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company

Review

"I wish I had this kind of invaluable information when I launched my company forty-seven years ago. It took me a decade to learn these important tips for managing a successful business. From one entrepreneur to another, don't start your business before reading Jane Applegate's book."
—Lillian Vernon
Chairman and CEO, Lillian Vernon Corporation

"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
—Wally Amos
Founder of Famous Amos Cookies and Uncle NoName Muffin Company

"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
—Martha Rogers
Coauthor of The One to One Future and Enterprise One to One

"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
—Tom Peters
Author of The Circle of Innovation and coauthor of In Search of Excellence

See all Editorial Reviews

Product Details

• Paperback: 432 pages
• Publisher: Bloomberg Press; 2nd edition (June 15, 2002)
• Language: English
• ISBN-10: 157660117X
• ISBN-13: 978-1576601174
• Product Dimensions: 8.8 x 5.5 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,379,469 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 19 people found the following review helpful:

5.0 out of 5 stars Very educational, easy read format, stimulating, May 29, 1998

By 

Richard S. Butwin ([e-mail]) (Great Neck, NY) - See all my reviews

This review is from: 201 Great Ideas for Your Small Business (Paperback)

A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!

10 of 11 people found the following review helpful:

5.0 out of 5 stars An excellent overview for new business startups and others, April 19, 1998

By 

[e-mail] (New York, NY) - See all my reviews

This review is from: 201 Great Ideas for Your Small Business (Paperback)

I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.

7 of 7 people found the following review helpful:

3.0 out of 5 stars A Solid Effort!, February 16, 2001

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: 201 Great Ideas for Your Small Business (Paperback)

Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]