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201 Great Ideas for Your Small Business: Revised & Updated Edition Paperback – June 15, 2002

4.2 out of 5 stars 15 customer reviews

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Editorial Reviews

Review

"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff." -- Tom Peters, Author of The Circle of Innovation and co-author of In Search of Excellence

"From one entrepreneur to another, don't start your business before reading Jane Applegate's book!" -- Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation

"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition." -- Martha Rogers, Co-author of The One to One Future and Enterprise One to One

"The most comprehensive book I've ever read... get your personal copy. It could prove to be your biggest asset." -- Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company

Review

"I wish I had this kind of invaluable information when I launched my company forty-seven years ago. It took me a decade to learn these important tips for managing a successful business. From one entrepreneur to another, don't start your business before reading Jane Applegate's book."
—Lillian Vernon
Chairman and CEO, Lillian Vernon Corporation

"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
—Wally Amos
Founder of Famous Amos Cookies and Uncle NoName Muffin Company

"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
—Martha Rogers
Coauthor of The One to One Future and Enterprise One to One

"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
—Tom Peters
Author of The Circle of Innovation and coauthor of In Search of Excellence

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Product Details

  • Series: Bloomberg (Book 28)
  • Paperback: 432 pages
  • Publisher: Bloomberg Press; 2nd edition (June 15, 2002)
  • Language: English
  • ISBN-10: 157660117X
  • ISBN-13: 978-1576601174
  • Product Dimensions: 5.5 x 1.1 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #4,018,484 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]
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Format: Paperback
A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!
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Format: Paperback
I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.
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Format: Paperback
I think every small business owner should read this book -- full of excellent, and often basic (but overlooked) ideas and tips for making the most of your business.
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Format: Paperback
Some of the ideas are a little off the wall, but for the most part, it is stuff you might be able to use...
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Format: Paperback
The new edition of Jane Applegate's "201 Great Ideas for Your Small Business" provided me with some great inspiration for my own small business. I particularly enjoyed reading the examples of real-life small business owners who took their great ideas and ran with them...to the bank! While not every tip would work for every entrepreneur, I've gotten enough ideas from this book that it easily pay for itself (and then some!). I recommend it to any business owner looking for some new and fresh ideas.
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Format: Paperback
This book contains enough nuggets of wisdom and valuable yet easily-overlooked ideas to benefit almost any entrepreneur or small business. A table of contents organized with subtitles by topic makes it easy to select subject areas of interest to you personally.

In two hours I read all that seemed relevant, took pages of notes and am ready to seriously consider what and how to integrate those ideas into my business.

Perhaps the best part of the book, following the 201 ideas sections, is a series of interviews with top business people and consultants (e.g. Muriel Siebert, Michael Bloomberg, Tom Peters, Lillian Vernon) in which they give their top tips for entrepreneurs. Definitely worth reading if you are in business now or in the future.
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Format: Paperback
I've known Jane Applegate a long time. We're practically the founding mothers of small-business journalism.

Save yourself a ton of money and buy "201 Great Ideas for Your Small Business". Owning this book is like having a team of consultants sitting in your office. This book not only educates and inspires, but the ideas will help you save time and money as well.

The book offers sound, well-researched advice. Whether you're just starting out, or a seasoned business owner, you're guaranteed to find something in this book that is useful, applicable, and important to your growing business.
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