One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business [Mass Market Paperback]

Phil Dusenberry (Author)

Book Description

Publication Date: October 3, 2006

"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

Editorial Reviews

From the Back Cover

"A terrific book."
—The New York Times

"Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire."
—Kerry Hannon, USA Today

"Drives home the importance of the big insight."
—Fortune

"Insightful."
—Newsweek

"A celebration of Madison Avenue as it may never be again."
—Melanie Wells, The Wall Street Journal

"[An] enormously entertaining memoir…Dusenberry’s book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000."
—Adbrands.net

About the Author

PHIL DUSENBERRY joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman and chief creative officer of BBDO North America, transforming it into the leading creative shop on Madison Avenue and the flagship of the Omnicom empire. He was inducted into the Advertising Hall of Fame in 2002.

Product Details

• Reading level: Ages 18 and up
  
• Mass Market Paperback: 304 pages
• Publisher: Portfolio Trade (October 3, 2006)
• Language: English
• ISBN-10: 1591841429
• ISBN-13: 978-1591841425
• Product Dimensions: 7 x 5 x 1.1 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #154,881 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 12 people found the following review helpful:

1.0 out of 5 stars Don't buy this book. Buy the original., September 25, 2007

By 

Ricardo H. Schrappe (Curitiba, PR Brazil) - See all my reviews
(REAL NAME)   

This review is from: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business (Mass Market Paperback)

Why in hell is Amazon trying to sell me the same book it did before? Oh, yes, it has a brand new cover! That's it. The original book, "Then we set his hair on fire", is great, worth reading. This one, I don't know, the cover is so poor, so dark.
(I'm sorry, but this weird attempt deserves a weak review like this.)

0 of 2 people found the following review helpful:

5.0 out of 5 stars A hall-of-frame book, July 2, 2008

By 

Leslie Cheung "Leslie" (Hong Kong) - See all my reviews

This review is from: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business (Mass Market Paperback)

It is a shame that I buy and read this book only recently. Well,it is a lost to the industry but a party in Heaven now. Will Phil continue to amaze the Angels with his unparalleled talent?