Great Marketing Books

A Listmania! list by Kristin Zhivago "Author, Rivers of Revenue" (Jamestown, Rhode Island)
(REAL NAME)   
The list author says: "I'm a "revenue coach." I help CEOs and entrepreneurs increase their revenue - by understanding what customers really want from them and then designing their companies, marketing, and selling methods to meet those needs."
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
1.  World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
The list author says:
  "Tightly written, well-stated."
$15.61   Used & New from: $13.03
4.6 out of 5 stars  See all reviews (44 customer reviews) | 2 customer discussions

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
2.  Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
The list author says:
  "Fantastic book. They're looking at the whole online marketing world through the right lens. Nicely written. Worth reading."
$16.47   Used & New from: $13.49
4.7 out of 5 stars  See all reviews (46 customer reviews) | 2 customer discussions

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
3.  Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull
The list author says:
  "I've known the Pragmatic Marketing folks for years - and every single thing they do is right on the money. This book is no exception. Tuned-In captures the essence of "how to build a company that meets market needs," which everyone wants to do, and everyone finds difficult. This book will help ANYONE in ANY industry who wants to get in tune with their customers, to sail through the tough times."
$17.61   Used & New from: $10.74
4.7 out of 5 stars  See all reviews (27 customer reviews)

Don't Make Me Think! A Common Sense Approach to Web Usability
4.  Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug
The list author says:
  "One of the best books out there on website usability."
Used & New from: $2.56
4.7 out of 5 stars  See all reviews (491 customer reviews) | 3 customer discussions

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Good to Great: Why Some Companies Make the Leap... and Others Don't
5.  Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
The list author says:
  "Yep, getting there is hard work. This book hammers it home and maps it out."
$16.19   Used & New from: $4.00
4.4 out of 5 stars  See all reviews (780 customer reviews) | 8 customer discussions

The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow
6.  The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow by John C. Maxwell
The list author says:
  "An easily absorbed reminder of the basics; humility is one of the main themes."
Used & New from: $0.02
4.4 out of 5 stars  See all reviews (81 customer reviews) | 1 customer discussion

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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
7.  Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner
The list author says:
  "A great management book. They said he couldn't do it...but he did. Worth finding out how."
$21.24   Used & New from: $0.01
3.5 out of 5 stars  See all reviews (123 customer reviews)

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
8.  In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman
The list author says:
  "A great ride down memory lane...and a view of what is still happening"
$16.49   Used & New from: $2.09
4.2 out of 5 stars  See all reviews (79 customer reviews)

Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
9.  Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg
The list author says:
  "Not everyone can be Southwest. But we can still learn from Herb."
$12.21   Used & New from: $0.52
4.1 out of 5 stars  See all reviews (74 customer reviews)

Web Metrics: Proven Methods for Measuring Web Site Success
10.  Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
The list author says:
  "Witty, packed with experience, and still relevant even as emetrics evolves."
$22.80   Used & New from: $2.69
3.9 out of 5 stars  See all reviews (14 customer reviews)

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
11.  Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
The list author says:
  "I still think this is Seth's best book, and a good reminder that customers are in control of the sales process."
$18.00   Used & New from: $3.92
4.2 out of 5 stars  See all reviews (144 customer reviews)

The Tipping Point: How Little Things Can Make a Big Difference
12.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "Great concept, became part of the business lexicon. Making it "happen" is another trick altogether."
$7.97   Used & New from: $3.88
4.1 out of 5 stars  See all reviews (1,058 customer reviews) | 6 customer discussions

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  Customer Discussions about products in this list
Discussion Replies Latest Post
Publish in Kindle Format Please 1 2 months ago
Chap 4. GtG: Confront the brutal facts, yet never lose faith 2 July 2009
A MUST read for anyone interested in Social Media 0 June 2009
New York article on Kindle (4/26/09) 0 April 2009
Other books on the subject? 9 April 2009
Reviews from real readers? 0 March 2009
Goodbye Circuit City 0 March 2009
when does this release? 0 November 2008
Intersting Links to Level 5 Leadership 1 August 2008
How do you define your Business Key Performance Indicators? 1 August 2008
Video Marketing Through YouTube 0 July 2008
Kindle This Book 0 January 2008
 
     

About this Listmania!

 

Author

Kristin Zhivago "Author, Rivers of Revenue" (Jamestown, Rhode Island)
(REAL NAME)   
Qualifications: Author, Rivers of Revenue and the Revenue Journal blog

List Stats

Last updated: 8/17/09
Read: 594 times
Rated: 2 out of 3 helpful

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