The list author says: "I'm a "revenue coach." I help CEOs and entrepreneurs increase their revenue - by understanding what customers really want from them and then designing their companies, marketing, and selling methods to meet those needs."
"I've known the Pragmatic Marketing folks for years - and every single thing they do is right on the money. This book is no exception. Tuned-In captures the essence of "how to build a company that meets market needs," which everyone wants to do, and everyone finds difficult. This book will help ANYONE in ANY industry who wants to get in tune with their customers, to sail through the tough times."