This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Marketing is almost as popular a subject in the business world as is management. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inquiry advertising, big tag, catalog sheets, sales argument, sales copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mass Appeal, Offshore Banking News, Everyone Markets, Popular Mechanics, True False, Farm Journal, Joe Karbo, Money Making Monthly, Looking Good, United States, Wall Street Journal, Charles Atlas, Courtesy Barbara Brabec Productions, Department of Education, Exercises Once, Grant Blvd, Homemade Money, World War New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Marketing is almost as popular a subject in the business world as is management. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inquiry advertising, big tag, catalog sheets, sales argument, sales copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mass Appeal, Offshore Banking News, Everyone Markets, Popular Mechanics, True False, Farm Journal, Joe Karbo, Money Making Monthly, Looking Good, United States, Wall Street Journal, Charles Atlas, Courtesy Barbara Brabec Productions, Department of Education, Exercises Once, Grant Blvd, Homemade Money, World War New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
2
books
cite this book:
- How to Succeed as an Independent Consultant by Herman Holtz in Front Matter, page 156, and page 157
- Speaking For Profit: For Executives, Consultants, Authors and Trainers (Originally Title : Business of Public Speaking) by Herman Holtz in Front Matter, and page 156
- Looking Good in Print, Fifth Edition by Roger C. Parker on page 64
- Main Street (Barnes & Noble Classics Series) (B&N Classics) by Sinclair Lewis in Back Matter
- Secrets of Successful Direct Mail by Richard V. Benson on page 40
See all 14 books this book cites
- Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan R. Misner in Back Matter
- The Small Business Handbook by Irving Burstiner on page 209
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