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The Great Telecoms Swindle: How the collapse of WorldCom finally exposed the technology myth
 
 
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The Great Telecoms Swindle: How the collapse of WorldCom finally exposed the technology myth [Paperback]

Keith Brody (Author), Sancha Dunstan (Author)

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Book Description

1841124672 978-1841124674 May 26, 2003 1
With the demise of WorldCom amidst a flurry of accounting scandals dominating the front pages, and following hotly in the footsteps of the equally spectacular downfall of other telecoms giants including Global Crossing and Lucent Technologies in recent months, The Great Telecoms Swindle investigates the reasons behind a roller coaster ride that is set to continue for some time yet. Vivendi, France Telecom, Vodaphone and numerous other corporate behemoths all face testing and possibly life-threatening times that will demand radical solutions in the coming months.

The telecoms story is set to run and run and investors are set to continue to feel the heat. For a market that, as little as eighteen months ago amounted to a license to print money, the question 'what went wrong?' must urgently be asked. How could companies like Cisco Systems go from being paragons of virtue in the new corporate age to near pariahs embroiled in a welter of financial difficulties in such a short space of time? Is 'next generation telecoms' nothing more than a myth, a triumph of hype over reality? Tracking the rise and fall of the telecoms market from deregulation in the eighties through the advent of the mobile world, and on to broadband, 3G, and the mobile Internet the authors uncover what fuelled the boom, where the mistakes were made (by industry players and investors alike), and what if anything the future holds.

Taking the lid off the headlines, The Great Telecoms Swindle reveals and examines the real problems in the telecoms market today, and exposes an industry that is entirely unsure of its own future value proposition.

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Editorial Reviews

Review

"…it is a great read…" (Irish Independent, 13 March 2003)

"…there is an important point to be made…" (Financial Director, 1 April 2003)

"…A highly readable summary of the global boom, why it happened and the way in which it unfolded…Well worth a read…" (Global Turnaround, April 2003)

"…A good bit of catch up reading…whom the peace of change has been to much…" (Teleworker, June 2003)

From the Inside Flap

With the demise of WorldCom amid a flurry of accounting scandalsdominating the front pages, and following hotly in the footsteps of the equally spectacular downfall of other telecoms giants such as Global Crossing and Lucent Technologies, The Great Telecoms Swindle investigates what's behind a roller coaster ride that is set to continue for some time yet.

NTL, France Telecom, Deutsche Telekom and numerous other corporate behemoths all face testing and possibly life-threatening times that will demand radical solutions in the coming months. The telecoms story is set to run for some time yet and investors will continue to feel the heat.

For a market that, as little as eighteen months ago, amounted to a license to print money, the question "what went wrong?" must urgently be asked. How could companies like Marconi go from being paragons of virtue to near pariahs embroiled in a welter of financial difficulties in such a short space of time? Are "next generation telecoms" nothing more than a myth, a triumph of hype over reality? Where's the little boy who's supposed to point out that the emperor has been wearing a new set of clothes?

Tracking the rise and fall of the telecoms market from deregulation in the eighties through the explosion of the mobile world, and on to broadband, 3G, and the mobile Internet, the authors give the reader an introduction to what fuelled the boom, where the mistakes were made (by industry players and investors alike), and what the future might hold.

Taking the lid off the headlines, The Great Telecoms Swindle reveals and examines the real problems in the telecoms market today. It exposes an industry that is entirely unsure of its own future value proposition, and addresses the difficult question: "where does telecoms go from here?"


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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
mobile explosion, telecoms market, telecoms crash, telecoms world, telecoms deregulation, former incumbents, competitive carriers, telecoms industry
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Global Crossing, Great Telecoms Swindle, Wall Street, United States, Bernie Ebbers, Bell Labs, New York, Scott Sullivan, Lucent Technologies, France Telecom, Gary Winnick, George Simpson
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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