Learn from the Pros! Top Web experts and their high-profile sites reveal proven strategies and techniques for powerful, effective Web Branding. Features: Illustrates the theories behind successful Web branding. Features the great sites of some of the world's most successful "dot-com" and "bricks & mortar" businesses. Author Clay Andres shows you how to construct easy-to-navigate, esthetically pleasing sites that are true to your brand. Includes invaluable secrets for designers, programmers, advertisers, marketers, and anybody concerned with the identity of their organization on the Internet. Covers both design and construction, along with the necessity for planning and maintenance. Includes a companion Web site with links to the book's showcased sites!
Book Description
Editorial Reviews
From the Publisher
What does it take to bring a successful branding campaign to the Web? Can you really create a new brand overnight? Do existing well-known brands need to reexamine their brand identity completely before extending it to the Web? What does it take to "brand" a site? Great We Branding looks at the elements of Web branding, many of which are familiar and updated to suit the new technologies of the Web; logos, images, color, and typography- the graphic standards set in a new context. Using the same organization as Great Web Architecture, Great Web Branding examines sites that exemplify good design and planning. It investigates the way branding influences the design of the site and examines how the site serves to create or solidify the qualities of the brand. The book will include interviews with the designers and will be heavily illustrated with screen shots of Web pages.
About the Author
Clay Andres is author of Great Web Architecture, as well as a Web and graphic designer, the founder of the Web design firm, andres.com, which specializes in strategic Web analysis for businesses. He is a former programmer, computer center manager, and spent many years in architecture schools. He is a veteran computer journalist, having published numerous books on computers, the Web, and graphic design and written innumerable articles for various industry magazines. He lives in rural northwestern Connecticut in an old house with his wife and three sons.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
