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The Greatest Direct Mail Sales Letters of all Time Hardcover – September, 1995


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Product Details

  • Hardcover: 540 pages
  • Publisher: Dartnell Corp; Rev Sub edition (September 1995)
  • Language: English
  • ISBN-10: 085013238X
  • ISBN-13: 978-0850132380
  • Product Dimensions: 8.5 x 1.5 x 11 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,052,309 in Books (See Top 100 in Books)

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10 of 11 people found the following review helpful By A Customer on April 5, 1997
Format: Hardcover
At last. In one place. With examples. With clear guidelines. The Book.

This is the best of it's kind. A book to explain and inspire great direct mail composition. If you could only buy one book, buy this one.

There are several very fine books on direct mail. Hershell Gordon Lewis has written several of them. Hodgson has a book which is easier to read and see how to apply the principles than any other single book.

Short sentences - with snap, crackle and pop --- profusely illustrated with classic examples. No ponderous hair splitting and cutting down to the finest points. Here are the basics, the beginnings, the endings, the Post Scripts, the greetings ( salutations for the intellectuals) and the rest of it. You can see the pieces apart, and in the letters see how somebody put them together. No extra verbage. Good solid hard biting skills build from reading and rereading and appreciating the creative spirits of the best.

Told plainly enough for even an engineer like me to use [ Engineer's definition of a sentence -- It starts with a big letter and ends with a period.]
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Format: Hardcover Verified Purchase
Length: 1:29 Mins
In this video I compare and contrast "The Greatest Direct Mail Salesletters Of All Time" with Million Dollar Mailings. Both are excellent resources and cover some of the same territory, but differences in presentation and focus makes each a unique resource. Which one you buy or which you buy first will be a matter of what you're looking for and the type of mailing or salesletters you need to create.
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3 of 3 people found the following review helpful By Andre L. Bell on July 28, 2010
Format: Hardcover Verified Purchase
This was the first printed book I've come across that lists a compilation of actual sales letters and then breaks down the history behind the letters and why they worked. Worth every penny. The one disappointment is it is just the sales letters. Not the envelope copy. Not the lift notes. Still, if your focus is writing great sales letters you must own this book. The second guide you MUST own is Million Dollar Mailings by Dension Hatch. Million Dollar Mailings breaks down not just sales letters, but shows lift notes, envelope copy and a history of many of the copywriters and their designers. Find an older copy if you can get it. The newer copies omit contact details of designers, if you need that. Because of the cost I held back in ordering for years, since I had not first seen the contents. But a few months ago I bought both of these from Amazon. A direct mail package I wrote for a client based on what I learned from studying these two is slated to earn potentially $40+ million for the franchise client (I should have charged a copywriting royalty :p). Not a bad investment I'd say.
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5 of 7 people found the following review helpful By A Customer on June 11, 1998
Format: Hardcover
This book answered all of the questions that I had. It includes formulas from the greatest writers of all time, reviews of their work, and analyses of what they did and how they did it. The best.
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