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The Greatest Movie Ever Sold [Blu-ray]

63 customer reviews

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Editorial Reviews

First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!

Special Features

Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino & Editor Thomas M. Vogt
At the Sundance Film Festival
Shooting for Perfection: Hyatt & JetBlue Behind-the-Scenes
The Greatest Vacation Destination: Aruba
Farris Yakob’s “Phased” Approach
No Ad New York
JetBlue Commercial
Meeting of the Minds: Extended Brand Summit
The Greatest Airline You’ll Ever Fly: JetBlue In-Flight
Hyatt Commercial
Who Owns the News: Dan Rather
My Favorite Commercial: A Montage
Softer Is Louder: Frank Luntz
The Greatest Hotel You’ll Ever Experience: Hyatt Welcome
Buying Self-Confidence: Alternative Marketing
Ralph Nadar: Words of Wisdom
Norm Product Places Morgan
Workin’ Nine to Five (AM): POM Behind-the-Scenes
Alternate Pom Wonderful Commercial
A Diamond Is Forever (A Burden): Sut Jhally
Delving into the Consumer Unconscious: ZMET Extended

Product Details

  • Actors: Morgan Spurlock, Ralph Nader
  • Directors: Morgan Spurlock
  • Format: Multiple Formats, AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French, Spanish
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: PG-13 (Parental Guidance Suggested)
  • Studio: Sony Pictures Classics
  • DVD Release Date: August 23, 2011
  • Run Time: 87 minutes
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #64,044 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "The Greatest Movie Ever Sold [Blu-ray]" on IMDb

Customer Reviews

Most Helpful Customer Reviews

Format: DVD
I sat through Morgan Spurlock's The Greatest Movie ever sold with fascination, but when it concluded, I wondered where was the film? Spurlock's idea is ingenious. One that very few people could have dared, and pulled of. He makes a film about the difficulty of finding sponsors to give funding for a project. The film however is the mission to meet with sponsors and advertisers; in other words, this seems like a behind the scenes sort of preproduction of funding your project. The money is going towards the film itself which IS the journey to get the funding. With commercials from official sponsors, one wonders if Spurlock himself is embracing the commercial enterprise. In other words, when does a spoof become to close to the subject it lampoons or critiques?

What I always enjoy about Spurlock, including here, is that even though he may disagree with advertising or the nutritional benefits of McDonalds, he appears for a large majority of his films as quite fair and balanced; unlike some people who from the get go detest their subject-*cough* Bill Maher. He actually gets in the game, calls countless companies and corporations for a deal, and gets rejected countless times for good reason. Not many companies would feel great about helping a film that is trying to demonstrate the intrusion of product placement in films. However, he eventually does get a good number of sponsors willing to spend from $25,000 to upwards of a million. Yet, the money is not delivered on the spot. There are countless contractual obligations that need to be followed so the rights of both sides are not compromised.

Morgan Spurlock is not Michael Moore. It's not that Moore is better or ruder than Spurlock, but that their styles differ. This shows for better and worse in this project.
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Format: DVD
Like Michael Moore, documentarian Morgan Spurlock makes film which try to entertain as well as inform. Of course, these directors' films are subjective; the director showing you what they want to. I missed Spurlock's previous film, "Super Size Me", mainly because I understood some of the footage was fairly graphic. (This film is not graphic, but rated PG for a bit of adult language - sometimes from the CEO's of major corporations.)

I've always been fascinated by advertising and remember reading Vance Packard's classic book "The Hidden Persuaders" in 1957! Back then there was "subliminal advertising" but not as much "product placement" as there is today. Packard's book is mentioned in the film (actually in one of the "deleted scenes") by consumer advocate Ralph Nader. (This 5 minute deleted scene is one worth watching after you've seen the feature.) But Spurlock is out to talk about paid product placement and use that concept to fund his film. And he does. There are about six MAJOR funders - the largest (at $1million) is POM, with others like Ban Deodorant ($500,000), Hyatt Hotels and Cooper autos- who financed the film's production. Other reviewers may mention Maine & Tail Shampoo (a product that can be used by humans and horses equally) but - as you will see on the screen - that company did not pay for their inclusion in the film. The film does contain LOTS of other ad images and I'm not sure these companies contributed.

While I was drawn into the film at the beginning, it did drag a bit and might have been edited tighter. It's interesting to watch the original Theatrical Trailer included with the bonus features.
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2 of 2 people found the following review helpful By Kristi Gilleland TOP 500 REVIEWERVINE VOICE on August 26, 2011
Format: DVD
I like to think I'm pretty aware of advertising. I frequently spot placement ads in movies and tv shows, ect.

That said, I learned a lot from this movie about the process of advertising. For instance, I learned how the deals are worked out, how manipulative marketing could be, and even how pointless and detrimental it can be. I think POM was genius for sponsoring this.

I thought he did a great job of showing the process of how products are placed in ads, and I liked that he drew attention to advertising in the schools and public space. For instance, I saw ads on our Georgia (I THINK IT WAS) DOT vehicles a few weeks back. That stunned me, but ads in school buses and the classroom?

The most amazing thing to me was São Paulo the city that has banned outside ads. I loved when they asked the shop owners how they were able to get the word out without advertising - they put the money they were spending on ads into making better products so they get word of mouth adverting!

It bugs me that the city looked WEIRD to me - and the director, in his subtle, blatant style takes us from an interview in a background with no ads showing, to an interview in the middle of what looked like Times Square. There's lots of 'little' stuff in this movie to look for in the background. It can be fun to shout it out with the kids if you are watching it together, and I do think it's a great movie for older kids and teens.

I am glad that my 15 year old watched this - I think it's really educational. I only give it 4 stars, because there are times it drags a bit and it is a little bit long. My 15 year old got restless towards the end - if 20 minutes of it could have been cut, it would have been better.
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