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The Greatest Movie Ever Sold [Blu-ray]

3.9 out of 5 stars 70 customer reviews

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Editorial Reviews

First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!

Special Features

Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino & Editor Thomas M. Vogt
At the Sundance Film Festival
Shooting for Perfection: Hyatt & JetBlue Behind-the-Scenes
The Greatest Vacation Destination: Aruba
Farris Yakob’s “Phased” Approach
No Ad New York
JetBlue Commercial
Meeting of the Minds: Extended Brand Summit
The Greatest Airline You’ll Ever Fly: JetBlue In-Flight
Hyatt Commercial
Who Owns the News: Dan Rather
My Favorite Commercial: A Montage
Softer Is Louder: Frank Luntz
The Greatest Hotel You’ll Ever Experience: Hyatt Welcome
Buying Self-Confidence: Alternative Marketing
Ralph Nadar: Words of Wisdom
Norm Product Places Morgan
Workin’ Nine to Five (AM): POM Behind-the-Scenes
Alternate Pom Wonderful Commercial
A Diamond Is Forever (A Burden): Sut Jhally
Delving into the Consumer Unconscious: ZMET Extended

Product Details

  • Actors: Morgan Spurlock, Ralph Nader
  • Directors: Morgan Spurlock
  • Format: Multiple Formats, AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French, Spanish
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: PG-13 (Parents Strongly Cautioned)
  • Studio: Sony Pictures Classics
  • DVD Release Date: August 23, 2011
  • Run Time: 87 minutes
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (70 customer reviews)
  • ASIN: B004UXUVFW
  • Amazon Best Sellers Rank: #33,475 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "The Greatest Movie Ever Sold [Blu-ray]" on IMDb

Customer Reviews

Top Customer Reviews

Format: DVD
I sat through Morgan Spurlock's The Greatest Movie ever sold with fascination, but when it concluded, I wondered where was the film? Spurlock's idea is ingenious. One that very few people could have dared, and pulled of. He makes a film about the difficulty of finding sponsors to give funding for a project. The film however is the mission to meet with sponsors and advertisers; in other words, this seems like a behind the scenes sort of preproduction of funding your project. The money is going towards the film itself which IS the journey to get the funding. With commercials from official sponsors, one wonders if Spurlock himself is embracing the commercial enterprise. In other words, when does a spoof become to close to the subject it lampoons or critiques?

What I always enjoy about Spurlock, including here, is that even though he may disagree with advertising or the nutritional benefits of McDonalds, he appears for a large majority of his films as quite fair and balanced; unlike some people who from the get go detest their subject-*cough* Bill Maher. He actually gets in the game, calls countless companies and corporations for a deal, and gets rejected countless times for good reason. Not many companies would feel great about helping a film that is trying to demonstrate the intrusion of product placement in films. However, he eventually does get a good number of sponsors willing to spend from $25,000 to upwards of a million. Yet, the money is not delivered on the spot. There are countless contractual obligations that need to be followed so the rights of both sides are not compromised.

Morgan Spurlock is not Michael Moore. It's not that Moore is better or ruder than Spurlock, but that their styles differ. This shows for better and worse in this project.
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Format: DVD
When director/presenter Morgan Spurlock hit the promotion circuit several months ago, he said the point of this film would be to pull back the curtain and reveal the details of how product placement works in film, television and elsewhere. Instead, he's delivered about 1 hour of commercials, 1 hour of negotiations with advertisers, but only about 4 minutes of information about how the product placement industry works outside of this one tiny atypical project. Ultra-brief, usually single-sentence cameos from Noam Chomsky, J.J. Abrams and Ralph Nader are tantalizing glimpses into what this documentary might have been.

How is product placement set up for blockbuster films? Do the advertisers approach the film studios, or the reverse? To what degree are films like 2000's 'Cast Away' created ground-up as product placement vehicles before the screenplay is even written? What percentage of total film revenues comes from product placement? Are there any legal restrictions on product placements in the lyrics of pop music marketed to young people? No matter what questions you have about the product placement industry, you can be sure this documentary won't provide answers.

There's only one actual fact in the film: "Of the $412 billion spent annually on marketing & advertising, just 4 companies control over 75% of it (WPP, Omnicom, Publicis & Interpublic)." Great... how much of that goes to product placement? 1%? 99%? The complete absence of any context that might give this figure relevance suggests that Spurlock is only pretend-interested in informing viewers.

Although Spurlock's advertising campaign includes graffiti of his face with the words "Sell Out!," he is careful to hedge the question of whether he is "really" selling out.
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5 Comments 28 of 39 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Amazon Video Verified Purchase
Fantastic documentary that I have watched for my own entertainment and have shown to classrooms of business and marketing students. Morgan Spurlock does a wonderful job of presenting the world of marketing in an educational and entertaining way. I believe it shows a very unbiased approach to the world of marketing. I particularly liked the portions on marketing in Brazil and his interviews with industry experts.
1 Comment 5 of 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: DVD
I absolutely loved this movie! It is completely hilarious, caught my attention the entire movie, and I left the theater with a smile on my face. I highly recommend this movie - I hope Morgan hits his $10,000,000 goal so that POM Wonderful will pay for their sponsorship of the movie. In what other film will you see the filmmaker bathing a pony in a tub?
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Format: DVD Verified Purchase
I saw this once and had to buy it. It is smart, funny and can be eye-opening to those less knowledgable about what goes on in the branding industry. I gave this to a pre-teen to wake them up to what they are consuming and it worked for the better. Spurlock is both funny and keeps it light while also educating people about how much influence the companies that are household names control what goes into making movies they back and how much control they exert. The teens who saw it loved it, so this is a very approachable documentary with great production values.

Kudos to the companies that had the guts to back him. I made it a point after to let each one know that their willingness to peel bak they veil is why I have at least tried their products (still not rich enough to “try” a Mini). And not surprisingly, those companies tend to actually have quality products since they can stand the scrutiny Spurlock shines on them. Also, it was vey cool on Mane and Tail to allow one of Spurlock’s best jokes… Still waiting for that great POM commercial Morgan pitched but was shot down. C’mon POM: I know that you are a Jewish mother [the POM Marketing VP] but surely your kids have a sense of humor. Do it for the children. ;)
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