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The Greatest Movie Ever Sold [Blu-ray] (2011)

Morgan Spurlock , Ralph Nader , Morgan Spurlock  |  PG-13 |  Blu-ray
3.8 out of 5 stars  See all reviews (50 customer reviews)

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Product Details

  • Actors: Morgan Spurlock, Ralph Nader
  • Directors: Morgan Spurlock
  • Format: Multiple Formats, AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French, Spanish
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: PG-13 (Parental Guidance Suggested)
  • Studio: Sony Pictures Classics
  • DVD Release Date: August 23, 2011
  • Run Time: 90 minutes
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (50 customer reviews)
  • ASIN: B004UXUVFW
  • Amazon Best Sellers Rank: #202,152 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "The Greatest Movie Ever Sold [Blu-ray]" on IMDb

Special Features

Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino & Editor Thomas M. Vogt
At the Sundance Film Festival
Shooting for Perfection: Hyatt & JetBlue Behind-the-Scenes
The Greatest Vacation Destination: Aruba
Farris Yakob’s “Phased” Approach
No Ad New York
JetBlue Commercial
Meeting of the Minds: Extended Brand Summit
The Greatest Airline You’ll Ever Fly: JetBlue In-Flight
Hyatt Commercial
Who Owns the News: Dan Rather
My Favorite Commercial: A Montage
Softer Is Louder: Frank Luntz
The Greatest Hotel You’ll Ever Experience: Hyatt Welcome
Buying Self-Confidence: Alternative Marketing
Ralph Nadar: Words of Wisdom
Norm Product Places Morgan
Workin’ Nine to Five (AM): POM Behind-the-Scenes
Alternate Pom Wonderful Commercial
A Diamond Is Forever (A Burden): Sut Jhally
Delving into the Consumer Unconscious: ZMET Extended

Editorial Reviews

First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!

Customer Reviews

3.8 out of 5 stars
(50)
3.8 out of 5 stars
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Most Helpful Customer Reviews
31 of 34 people found the following review helpful
Format:DVD
I sat through Morgan Spurlock's The Greatest Movie ever sold with fascination, but when it concluded, I wondered where was the film? Spurlock's idea is ingenious. One that very few people could have dared, and pulled of. He makes a film about the difficulty of finding sponsors to give funding for a project. The film however is the mission to meet with sponsors and advertisers; in other words, this seems like a behind the scenes sort of preproduction of funding your project. The money is going towards the film itself which IS the journey to get the funding. With commercials from official sponsors, one wonders if Spurlock himself is embracing the commercial enterprise. In other words, when does a spoof become to close to the subject it lampoons or critiques?

What I always enjoy about Spurlock, including here, is that even though he may disagree with advertising or the nutritional benefits of McDonalds, he appears for a large majority of his films as quite fair and balanced; unlike some people who from the get go detest their subject-*cough* Bill Maher. He actually gets in the game, calls countless companies and corporations for a deal, and gets rejected countless times for good reason. Not many companies would feel great about helping a film that is trying to demonstrate the intrusion of product placement in films. However, he eventually does get a good number of sponsors willing to spend from $25,000 to upwards of a million. Yet, the money is not delivered on the spot. There are countless contractual obligations that need to be followed so the rights of both sides are not compromised.

Morgan Spurlock is not Michael Moore. It's not that Moore is better or ruder than Spurlock, but that their styles differ. This shows for better and worse in this project.
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26 of 36 people found the following review helpful
1.0 out of 5 stars 2% helpful information, 98% long boring commercial August 11, 2011
Format:DVD
When director/presenter Morgan Spurlock hit the promotion circuit several months ago, he said the point of this film would be to pull back the curtain and reveal the details of how product placement works in film, television and elsewhere. Instead, he's delivered about 1 hour of commercials, 1 hour of negotiations with advertisers, but only about 4 minutes of information about how the product placement industry works outside of this one tiny atypical project. Ultra-brief, usually single-sentence cameos from Noam Chomsky, J.J. Abrams and Ralph Nader are tantalizing glimpses into what this documentary might have been.

How is product placement set up for blockbuster films? Do the advertisers approach the film studios, or the reverse? To what degree are films like 2000's 'Cast Away' created ground-up as product placement vehicles before the screenplay is even written? What percentage of total film revenues comes from product placement? Are there any legal restrictions on product placements in the lyrics of pop music marketed to young people? No matter what questions you have about the product placement industry, you can be sure this documentary won't provide answers.

There's only one actual fact in the film: "Of the $412 billion spent annually on marketing & advertising, just 4 companies control over 75% of it (WPP, Omnicom, Publicis & Interpublic)." Great... how much of that goes to product placement? 1%? 99%? The complete absence of any context that might give this figure relevance suggests that Spurlock is only pretend-interested in informing viewers.

Although Spurlock's advertising campaign includes graffiti of his face with the words "Sell Out!," he is careful to hedge the question of whether he is "really" selling out.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Greatest Documentary Ever Told June 1, 2011
By EFYevan
Format:DVD
I absolutely loved this movie! It is completely hilarious, caught my attention the entire movie, and I left the theater with a smile on my face. I highly recommend this movie - I hope Morgan hits his $10,000,000 goal so that POM Wonderful will pay for their sponsorship of the movie. In what other film will you see the filmmaker bathing a pony in a tub?
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4 of 5 people found the following review helpful
Format:Amazon Instant Video|Verified Purchase
Fantastic documentary that I have watched for my own entertainment and have shown to classrooms of business and marketing students. Morgan Spurlock does a wonderful job of presenting the world of marketing in an educational and entertaining way. I believe it shows a very unbiased approach to the world of marketing. I particularly liked the portions on marketing in Brazil and his interviews with industry experts.
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1 of 1 people found the following review helpful
4.0 out of 5 stars spurlock does it again March 12, 2014
Format:Blu-ray|Verified Purchase
This movie is a great look into the world of advertising. Spur lock has always had great movies and shows and this is one of then
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great documental February 17, 2014
By Claudio
Format:Blu-ray|Verified Purchase
Great documental
As usual advertaising is the king of the world, this is the best example. Recomended for those who like to know a little bit more about the true.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Ironically, it's one long commercial May 18, 2012
Format:Amazon Instant Video|Verified Purchase
I like Morgan Spurlock and his approach to making documentaries but this one misses the mark. While it's definitely watchable and has interesting parts, the film inadvertently becomes guilty of doing the same things that it criticizes mainstream movies for doing.

It's a neat idea to have corporate sponsors pay for the production of the movie but the problem is that it takes over the entire documentary. Literally 80-90% is Morgan seeking out advertisers and only a tiny fraction covers the premise of the title.

So how much does corporate sponsorship influence Hollywood? Are advertisers drawn to scripts or are scripts written entirely to promote certain products? What is the agenda? All of these are great questions the film teases us with but never really answers in any detail. And that's a shame since it's a fascinating topic and Morgan Spurlock should be been the perfect guy to expose product placement practices.
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Most Recent Customer Reviews
2.0 out of 5 stars Interesting but a dud.
I usually love watching documentaries, but this one was a bit of a bore. I really enjoyed the concept of the documentary, and I learned a few things from it, but it just ended up... Read more
Published 1 month ago by awbow22
3.0 out of 5 stars not as good as his other movies
not as good as his other movies, but an important message. I use this in my community college nutrition class to teach of media manipulation.
Published 1 month ago by BA Stephens
2.0 out of 5 stars boring
Sounded like a good idea but i couldn't even watch it all the way through. It just kept doing the same thing over and over and over and over and
Published 6 months ago by Sandy Gaines
1.0 out of 5 stars Boring boring boring
Very boring movie. I rented this to show to my high school students when studying persuasion and advertising. The movie is really uninteresting and stupid.
Published 8 months ago by ComfortSeeker
5.0 out of 5 stars The best documentary for consumer kids to see
I saw this once and had to buy it. It is smart, funny and can be eye-opening to those less knowledgable about what goes on in the branding industry. Read more
Published 8 months ago by M
3.0 out of 5 stars Advertising
Once again Morgan Spurlock takes on a cause and makes a film about it. This time it is advertising. Read more
Published 8 months ago by ellison
4.0 out of 5 stars Entertaining? Yes. Informative? Yes...
This is, without doubt, an entertaining movie. For those who don't know already, it's film about product placement (to use the old terminology) or "brand integration" (as all the... Read more
Published 10 months ago by Theo
2.0 out of 5 stars Dumb movie!!
it is so boring I almost fell asleep in the middle. he just runs around getting rejected. they don't even tell you much about the industry or try to make it interesting.
Published 11 months ago by Jenna
4.0 out of 5 stars Very Interesting and Curious
It is so cool how Morgan manages to finance the film while documentaring it simultaneously! The film at the end, is a great acomplishment! Read more
Published 13 months ago by Anthony Ian Mc Courtney
5.0 out of 5 stars Mass media
Great doc. Informing my students of advertising realities intje real world of product placement. Thoroughly enjoyed movie and educational value.
Published 15 months ago by Michael Seyller
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