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Greed Is Good: The Capitalist Pig Guide to Investing
 
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Greed Is Good: The Capitalist Pig Guide to Investing [Paperback]

Jonathan Hoenig (Author)
4.2 out of 5 stars  See all reviews (30 customer reviews)


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Book Description

May 19, 1999

Money is important. Money is a catalyst. Money makes things happen.

Am I right? What is more powerful than money? Love? Food? Not a chance: With cash in hand, one can simply order out. For both.

I grew up in the 1980s, so I take the utmost pride in having lived in what I honestly believe to be the greatest decade of the twentieth century. Why? From the Police to Perestroika, the `80s had it all. It's obvious that as a generation, most of our feelings about money were formed at a time when Lifestyles of the Rich and Famous, Michael Milken, and Yuppie culture reigned supreme.

Enter the `90s--and once again the stock market is booming. Now older, most of us have amassed some cash for the very first time. You want to get in on the action, but haven't got a clue where to start. More than anything, you are unique--the last thing you need is a middle-aged money manager telling you where to stow your stash.

So here's the deal: I'm twenty-three years old, obsessed with money and the stock market, a radio talk-show host, and a commodities trader. I've made money in everything from mutual funds to stocks--even options and futures. I've penned this little...shall we say, manifesto, for those of you out there who want something more out of life then two-for-one night at the Toss `n Sauce. Greed Is Good will tell you everything you need to know about the major financial "products" out there: from mutual funds to money markets, even the sexy stuff like options and futures.

Money is important, but I think this book makes an oftentimes dry subject a mite more palatable. I had to sit through the boring stuff, no reason you should too. Bottom line? This book is a practical but punchy ride through the money maze. And if I found my way out--so can you.



Editorial Reviews

Amazon.com Review

Greed, in Jonathan Hoenig's estimation, is passion. It's lust. It has nothing to do with single-minded accumulation and everything to do with freedom, with the ability to pursue the things that make you happy. Hoenig received his first real introduction to greed while working at Starbucks as a teenager. He found that the money he earned after buying a few shares of Starbucks stock greatly exceeded what he made as an after-school wage slave. While in college, he started a radio show called Capitalist Pig, which now plays in 18 states. Greed has been good to Hoenig.

In Greed Is Good, he wants to share the wealth with his post-baby-boom generation by preaching the gospel of investing. But investing isn't just about choosing mutual fund A over mutual fund B. It's about not spending money on useless stuff, leaving more money for the things that are meaningful. Hoenig understands how frills like designer clothes, CDs, and, yes, Starbucks coffee can seem like necessities, when really they're lifestyle add-ons that can be eliminated. Doing without such excesses can be painful, but that's something else Hoenig believes in; not only is greed good, so is discipline, sacrifice, and self-denial. Greed is written in an eclectic style that includes Yiddish phrases, street slang, and generational cultural references ("Whatchu talkin' 'bout, Willis?"), which serves two purposes: it's very entertaining to read, and renders the often-dry message of "Save and invest" infinitely more palatable. --Lou Schuler

From Booklist

Given the "slacker" stereotype perpetuated for so-called Generation Xers, it is certainly ironic that adults under the age of 33 are saving at a much higher rate than their "boomer" brothers and sisters. According to the Retirement Confidence Survey, more than 19 percent of this younger group have already set aside $50,000 or more. Beth Kobliner broadly targeted these savers with Get a Financial Life (1996), her cover-all-the-bases guide to financial planning. Now Hoenig zeros in with this advice strictly on investing. Only 23, Hoenig obviously knows how to get the attention of others in his age group. In 1996, he developed a personal finance talk show called Capitalist Pig for Northwestern University's student-run radio station. Since then, the program has expanded to two hours and can be heard in 18 states. Hoenig's approach is decidedly youthful and irreverent. Underneath the fun and games, though, his advice is thorough, sensible, and conservative. He focuses on stocks, bonds, and mutual funds, but he also introduces options and futures trading. David Rouse

Product Details

  • Paperback: 272 pages
  • Publisher: Harper Business (May 19, 1999)
  • Language: English
  • ISBN-10: 0887309844
  • ISBN-13: 978-0887309847
  • Product Dimensions: 9 x 7.3 x 0.9 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #783,388 in Books (See Top 100 in Books)

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Customer Reviews

30 Reviews
5 star:
 (18)
4 star:
 (6)
3 star:
 (2)
2 star:
 (1)
1 star:
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Average Customer Review
4.2 out of 5 stars (30 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

14 of 14 people found the following review helpful:
5.0 out of 5 stars Supercool Introduction to Investing, September 17, 2000
By 
Mark (Ottawa, Canada) - See all my reviews
This review is from: Greed Is Good: The Capitalist Pig Guide to Investing (Paperback)

This is one of those books you're either going to love or hate, due to the author's very individual, conversational style. Personally I loved it, that's why I'm writing this and that's why I gave it 5 stars. It's a fast-paced introduction to all different types of investing, from fixed-income to stocks to futures. It's laced with retro-80s references which you'll be familiar with if you're in the target 20-35 age group.

Despite the whirlwind pace the author has some very good substance to offer. His philosophy of viewing every purchase you make as an investment may come as a shock to some but it is the foundation of good personal finances. He also presents the stock market in a very easy-to-understand way, for the beginner.

This is a fun, introductory book, that maybe surprisingly bears re-reading several times (I certainly have). If you're in the target age group and have just started to think about your money, pick this book up. It makes a sometimes dry topic really come to life.

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10 of 10 people found the following review helpful:
4.0 out of 5 stars Good Book, May 4, 2003
By 
D. Olsen (N.J. United States) - See all my reviews
(REAL NAME)   
This review is from: Greed Is Good: The Capitalist Pig Guide to Investing (Paperback)
I'd be compelled to give this book 3 stars, but due to the comprehensive information on options on futures, I choice to give it four stars. This is a great book, but it's simple, conversational style can get annoying and there can be too much substance at times to follow (sidebars, quotes, etc.). This is a good book by an up-and-coming hedge fund manager (Jonathan Hoenig). While I don't know if it would be good for kids to read, it definitely is a great book for adults who are intermediately knowledgeable about the financial markets, as it explains terms and operations in a simple, easy to understand mannerism.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars A lively introduction to investing on the stock market, December 26, 2002
By 
Mike Renzulli (Phoenix, Arizona) - See all my reviews
This review is from: Greed Is Good: The Capitalist Pig Guide to Investing (Paperback)
I was looking for a book that would give an overview of the stock market and investing and I found it in this book. The title alone drew me to it. Johnathan Hoenig is the host and producer of "Capitalist Pig", the first radio program exclusively for the financial needs of 'Gen-Exers'. Hoenig has been investing in the stock market before he could drive and now holds a seat on the prestigious Chicago Board of Trade. In this book, he provides a lively intoduction stocks, bonds, mutual funds, futures, options, diversification strategies, order execution and other fundamental topics of investing. He encourages investors to take prudent risks and think ahead. Hoenig's philosophy is not just about being rich, but its also about taking control of our future, professionally, personally and financially. His overall philosophy is complete self-reliance. This witty and fun book inspires a delightful spirit of independence and after reading this, I am looking forward to making lots of money investing in the stock market.
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