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The Greed Merchants: How the Investment Banks Played the Free Market Game [Hardcover]

Philip Augar (Author)
4.0 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

April 25, 2005
Are investment bankers the responsible guardians of free-market capitalism that they would have us believe? Or are they something more sinister altogether . . . necessary but dangerous players in our free-market economy?

“Greed,” said Gordon Gekko in Wall Street, “is good.” But how good is it for capitalism if the major investment banks are basically an oligopoly, keeping their risks low and their profits artificially high? How good is it for companies that listen to their value-destroying advice? And how good is it for the average shareholder, who pays a huge price through portfolios that underperform and have a raft of hidden charges?

Philip Augar worked in investment banking for more than twenty years and has since become a gadfly to the industry on both sides of the Atlantic. His new book reveals exactly how the investment banks make their money by acting simultaneously for buyers, sellers, and themselves while carefully avoiding fee-based competition with one another.

Their cushy role in the financial world has finally been challenged by New York Attorney General Eliot Spitzer in the wake of the dot-com bubble. But only a former insider like Augar can go beyond the headlines to reveal how the system really works and why it matters to anyone who owns stock.



Editorial Reviews

From Publishers Weekly

Augar's The Death of Gentlemanly Capitalism (2001) described how the cozy club of British merchant banking collapsed due to mismanagement and scandal. It was an insider's account; Augar was the head of Schroder Securities, a London merchant bank founded in 1804. (He sold the company to U.S. financial services giant Citigroup.) This book takes stock of similar doings on this side of the Atlantic. While many firms have met ignominious fates in the past few years, Morgan Stanley, Goldman Sachs and Merrill Lynch managed to avoid the worst of the scandals; through what Augar sees as superior management, they command investment banking. Three other firms, Lehman Brothers, Salomon Brothers (now part of Citigroup) and First Boston (now part of CSFB) proved "impossible to kill," making what Augar characterizes as huge errors but somehow surviving as a solid second tier. Finally, JPMorgan and Bear Stearns—along with two European banks that made U.S. acquisitions, UBS and Deutsche Bank—managed to find niche positions near the top. Despite the inflammatory title and cover, the author offers only mild and familiar criticisms: bankers are overpaid, the industry is too powerful and banks sometimes put their own interests above their clients (or one client's interests above another's). The heavy reliance on anonymous personal interviews of bankers gives a strong inside feel to the story, but one that undercuts its power as objective journalism. (On sale Apr. 25)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

His career in investment banking sets the stage for Augar's tell-all book about this industry in which the large U.S. investment banks dominate every large capital market. In questioning the existence of an investment-banking cartel, he asks if a few firms make excessive returns, keep prices high, act together? We learn about the "Edge," which Wall Street has, because Wall Street can monitor market movements as they happen. The large investment banks gather an extraordinary amount of knowledge through their massive participation in global stock exchanges and through the wide array of products they sell. Their superior knowledge and power stack the odds in their favor, and the author contends that it is the general public that provides all the rich rewards garnered by the investment banks' employees and shareholders. As a character in the movie Wall Street declared, "Greed, for want of a better word, is good. Greed is right. Greed works." A provocative book. Mary Whaley
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 288 pages
  • Publisher: Portfolio Hardcover (April 25, 2005)
  • Language: English
  • ISBN-10: 1591840872
  • ISBN-13: 978-1591840879
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,134,605 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful:
4.0 out of 5 stars "Here's to the next time", December 17, 2009
By 
R. Yu "RY" (Astoria, NY United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   
This review is from: The Greed Merchants: How the Investment Banks Played the Free Market Game (Hardcover)
Those are the last words of the book, and was written in 2005. The author was presciently warning his reader. Some might feel that its outdated, but it makes very relevant, if not interesting reading. The thesis of the book is the cartel (mafia)-like monopolization of the world-wide financial lifeblood (commercial credit) by financial institutions. That lifeblood is what is needed by everyone from the budding entrepreneur to the blue chips companies to run and expand their companies. The repeal of the Glass-Steagal Act allowed the 'innocent' household name commercial banks (with your deposits and mortgages) to compete in this avaricious environment. And boy, did they. They tried to outsmart each other through the often indecipherable derivative packages that were being financially engineered, akin to the latest car or bridge. Even after the Internet bust, Enron and Worldcom, many emerged to become even stronger; Bear Stearns, Lehman Bros. AIG, Merrill Lynch, Citigroup included. I can only imagine Mr. Augar having a field day with a followup, post 2008.
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3 of 4 people found the following review helpful:
4.0 out of 5 stars Surprisingly Informative, sometimes dull though, December 5, 2006
This review is from: The Greed Merchants: How the Investment Banks Played the Free Market Game (Hardcover)
This book is a very informative book and would prove useful for someone who wants a critical perspective on modern investment banking. The author's facts are based up with citations. Furthermore, he takes a very balanced approach to making his point, don't let the title fool you, the book is not as moralistic as its title. Occasionally, the writing lack vitality, but the author is not a professional writer, he is a veteran i-banker and this is probably as about as good writing as you are going to get out of a banker. His insider perspective is very useful and he tells it as it is without resorting to jargon.

My biggest concern is that this book takes too negative a view of investment banks. It seems to assume that investment bankers must play an altruistic role and look out for everyone's interest except their own. This is unrealistic, no other company does this. [......]
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Hats Off For The Greed Merchants!, April 7, 2006
This review is from: The Greed Merchants: How the Investment Banks Played the Free Market Game (Hardcover)
Few books honestly expose the investment banking game for what it really is. It is all about maximizing compensation for those who run the investment banks, regardless of the expense or toll it takes on ordinary citizens or an actual country.

Investment bankers and all Wall Street have an insiders edge and they use it to overcompensate themselves. Bankers and investment bankers have no qualms about looting investors, a company or country and driving it into bankruptcy so they can make their Christmas bonuses...

Philip Augar's The Greed Merchants: How the Investment Banks Played the Free Market Game is a wonderful and simple expose on all the inherent conflicts of interest in banking, whether it be commercial or investment banking.

I highly recommend it.

Sincerely,

Barry J. Dyke, RIA

Hampton, NH
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate advisory work, basis point pricing, etary trading, top investment banks, bulge bracket, large investment banks, leading investment banks, investment banking industry, investment banking business, strategic pricing
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Morgan Stanley, Wall Street, Goldman Sachs, Merrill Lynch, New York, Salomon Brothers, Lehman Brothers, Credit Suisse, Bear Stearns, United States, First Boston, Eliot Spitzer, Deutsche Bank, Federal Reserve, Financial Times, Salomon Smith Barney, Bankers Trust, Michael Lewis, Philip Purcell, Securities Industry Association, Long-Term Capital Management, The Economist, Adam Smith, Drexel Burnham Lambert, Frank Partnoy
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