Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
75 Green Businesses You Can Start to Make Money and Make A Difference Paperback – August 1, 2008
|New from||Used from|
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
Frequently Bought Together
Customers Who Bought This Item Also Bought
More About the Author
Looking around, it's not hard to find examples of the strange ways we respond to the risks of our world large and small. Curious about this, Croston talked with people in all walks of life, from risk experts to skydivers, from anthropologists to entrepreneurs. And what he found lead him to write "The Real Story of Risk: Adventures in a Hazardous World" (www.realstoryofrisk.com) looks at our strange responses to risks we face every day in our work and our lives. Our responses evolved over millions of years and we are well suited to the risks of the ancient world, but we no longer live in this world. Instead we live in a new world of our own creation, and one we struggle to deal with. We're still worried about snakes but seem clueless about the risks of financial bubbles and white collar crime. Going all the way back to our roots as humans, and back again, Croston arrived with fresh insight into how we got here and where we might be going.
Croston is also the author of "Gifts from the Train Station: the Healing Power of Helping Others" (www.giftsfromthetrainstation.org). Talking to a friend recovering from leukemia, he started looking into people around the world who had run into great challenges in their lives but found that by working for the greater good, connecting with a higher purpose, they healed themselves and built fresh rich new lives for the future.
As a father, Croston has also worried at times about the direction our world is headed, particularly with our stewardship of the environment of planet Earth. Deciding to do his part and to focus on solutions rather than problems, Croston wrote "75 Green Businesses You Can Start to Make Money and Make a Difference", outlining a slew of opportunities to get involved in delivering solutions, and build a great business in the process.
"Starting Green: An Ecopreneur's Guide to Starting a Green Business from Business Plan to Profits" picks up where "75 Green Businesses" leaves off, providing a nuts and bolts guide to the steps and strategies to start and grow a successful green business.
Croston is also the founder of Starting Up Green, giving green entrepreneurs the strategies, communications, and consulting they need to start and grow a successful venture.
A Ph.D. biologist, Croston lives in San Diego. As a father, it's important to him to not just be an observer, but someone who lives the change we want to see in the world.
Top Customer Reviews
The 75 businesses are divided into 11 larger segments, like "Fueling Green Energy", "Finding Business Solutions in the Living World," and "Green Farms."
The reader is encouraged to view the 75 careers as a starting point, and Cruston encourages mixing and matching them and thinking creatively about more opportunities. This makes a lot of sense, as we are in the infancy of the green movement, and many other green work choices will soon develop.
For each career opportunity, Cruston provides information on what the market need is for the service/product, the mission, any special challenges, what education is required to do the job, the capital required, the timing, resources and examples of actual businesses.
Here are some examples of green businesses:
* small wind-turbine installer
* Green chief sustainability officer
* Philanthropy management
* Building green homes and businesses
* fab green prefabs
* Green building certification
* Paperless office consultant
* Sell or manufacture reusable shopping totes
* Eco-friendly and healthy fast food
* Home food safety testing kits
* Green bed & breakfast
* Green car dealership
* Gas free gardening
* Green cafes
This book is loaded with great real life examples of green businesses and includes lots of resources. As Cruston notes, these 75 job opportunities are just the beginning. A careful reading of the book can motivate and be a great starting point for a successful green entrepreneurial career.
By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet.
The review boxes are very helpful in making the reader aware of capital and special challenges right off the bat. But just because a particular opportunity isn't for you, keep reading- every page has several cool nuggets of information. The insets serve to break up the text nicely, making this book very easy to read.
With the government pouring billions into the green economy, there are a myriad of ways to get a business off the ground. Dr. Croston has provided 75 good ideas. Maybe green really is the new black.
This book is everything I could have wanted and more--it exceeded expecations. For each of 75 "opportunities" sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of "sidebar" elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.
This is a book that can be read quickly to focus in as I did on an opportunity that I believe anyone could pursue in any area, as a Sustainability Savings Officer (the author uses Chief Sustainability Officer which I consider too grandiose). The value propositiion here is straight-forward: go into any client, offer a free evaluation and recommendations of remediation measures, and collect 20% of the savings in year one, 10% in year two, 5% in year three, and then repeat the cycle.
I have this book set aside to go through a second time, for two reasons: it has a ton of interesting information that I picked up "in passing" and want to go back to (for example, most chemists are not trained in toxicology, bottled water costs 10,000 times more than tap water, use Google Earth to identify best neighborhoods for offering energy saving white roof service, and on an on.Read more ›
However, the only thing I find lacking in this book is a simple section on "the first steps to get started." As I mentioned in the title, this is great when you have some business experience and have done it many times before, but to earn that extra 5 star I want it to be open to all individuals regardless of experience.
Most Recent Customer Reviews
All of these businesses that were mentioned were businesses that I would never see myself in. I can't say the book was bad, but it just didn't suit me.Published on January 12, 2014 by Scott B. Vaupen
Very informative and really gave me more than I expected. Explains the basics of starting a green business and the many different kinds of green businesses.Published on November 14, 2013 by sbouie
I thought this book would be a good way to grab some ideas for starting a green home business. While there are good ideas they are not really meant for the average person who is... Read morePublished on August 21, 2013 by your mom
I recently had Glenn on my Radio Show "The Mark Kohler Show" broadcasted BlogTalkRadio.com, and was I was thoroughly impressed. Read morePublished on July 30, 2013 by Mark J. Kohler, CPA, Attorney
This book gives an inside look into the careers (and obviously business ideas) of the renewable energy field. Read morePublished on May 1, 2013 by Chris
If you are really interested in green and sustainable activities, living, life style and integrating it into your life and business, this is one of the books to get.Published on February 24, 2011 by 3423
The author share his research in this book. So it is a useful guide for you to start a green business or make a difference. Read morePublished on January 4, 2010 by Jerry Liu