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75 Green Businesses You Can Start to Make Money and Make A Difference Paperback – August 1, 2008


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75 Green Businesses You Can Start to Make Money and Make A Difference + Start Your Own Green Business: Your Step-By-Step Guide to Success (StartUp Series) + Green Careers For Dummies
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Product Details

  • Paperback: 328 pages
  • Publisher: Entrepreneur Press; 1st edition (August 1, 2008)
  • Language: English
  • ISBN-10: 1599181800
  • ISBN-13: 978-1599181806
  • Product Dimensions: 8.9 x 7.6 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #676,826 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Glenn Croston, Ph.D. is a green scientist, author and entrepreneur. He has written five biology and chemistry books and is involved in developing entrepreneurial businesses with a focus on green research. He lives an environmentally-friendly life in both business and at home.

More About the Author

Glenn Croston is a PhD biologist and the author of multiple books exploring ourselves and our world. Humans are about the most interesting thing around, in his opinion, even if our actions are hard to understand. But by understanding our actions, and ourselves, we can better manage our actions and our role in the world around us.

Looking around, it's not hard to find examples of the strange ways we respond to the risks of our world large and small. Curious about this, Croston talked with people in all walks of life, from risk experts to skydivers, from anthropologists to entrepreneurs. And what he found lead him to write "The Real Story of Risk: Adventures in a Hazardous World" (www.realstoryofrisk.com) looks at our strange responses to risks we face every day in our work and our lives. Our responses evolved over millions of years and we are well suited to the risks of the ancient world, but we no longer live in this world. Instead we live in a new world of our own creation, and one we struggle to deal with. We're still worried about snakes but seem clueless about the risks of financial bubbles and white collar crime. Going all the way back to our roots as humans, and back again, Croston arrived with fresh insight into how we got here and where we might be going.

Croston is also the author of "Gifts from the Train Station: the Healing Power of Helping Others" (www.giftsfromthetrainstation.org). Talking to a friend recovering from leukemia, he started looking into people around the world who had run into great challenges in their lives but found that by working for the greater good, connecting with a higher purpose, they healed themselves and built fresh rich new lives for the future.

As a father, Croston has also worried at times about the direction our world is headed, particularly with our stewardship of the environment of planet Earth. Deciding to do his part and to focus on solutions rather than problems, Croston wrote "75 Green Businesses You Can Start to Make Money and Make a Difference", outlining a slew of opportunities to get involved in delivering solutions, and build a great business in the process.

"Starting Green: An Ecopreneur's Guide to Starting a Green Business from Business Plan to Profits" picks up where "75 Green Businesses" leaves off, providing a nuts and bolts guide to the steps and strategies to start and grow a successful green business.

Croston is also the founder of Starting Up Green, giving green entrepreneurs the strategies, communications, and consulting they need to start and grow a successful venture.

A Ph.D. biologist, Croston lives in San Diego. As a father, it's important to him to not just be an observer, but someone who lives the change we want to see in the world.

Customer Reviews

Glenn has done the work to know his topic and teach it in an understandable way.
Mark J. Kohler, CPA, Attorney
If you want to start your own green business or are just thinking about it, then this book is the place to start.
Ted C. Reiff
This book is a must for anyone who aspires to start their own business in this field.
Chris

Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Norma Lehmeierhartie VINE VOICE on July 30, 2008
Format: Paperback
75 Green Businesses You Can Start to Make Money and Make a Difference, by Glenn Cruston, is a terrific guide to get you started in a green career.

The 75 businesses are divided into 11 larger segments, like "Fueling Green Energy", "Finding Business Solutions in the Living World," and "Green Farms."

The reader is encouraged to view the 75 careers as a starting point, and Cruston encourages mixing and matching them and thinking creatively about more opportunities. This makes a lot of sense, as we are in the infancy of the green movement, and many other green work choices will soon develop.

For each career opportunity, Cruston provides information on what the market need is for the service/product, the mission, any special challenges, what education is required to do the job, the capital required, the timing, resources and examples of actual businesses.

Here are some examples of green businesses:
* small wind-turbine installer
* Green chief sustainability officer
* Philanthropy management
* Building green homes and businesses
* fab green prefabs
* Green building certification
* Paperless office consultant
* Sell or manufacture reusable shopping totes
* Eco-friendly and healthy fast food
* Home food safety testing kits
* Green bed & breakfast
* Green car dealership
* Gas free gardening
* Green cafes

This book is loaded with great real life examples of green businesses and includes lots of resources. As Cruston notes, these 75 job opportunities are just the beginning. A careful reading of the book can motivate and be a great starting point for a successful green entrepreneurial career.

Highly recommend.

By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet.
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11 of 11 people found the following review helpful By J. Torre on April 6, 2009
Format: Paperback Verified Purchase
My husband and I are more than half way through this book and we highly recommend it for anyone wanting to start a green business, work for a green business and/or invest in a green future. Each business venture is broken down with a chart to understand any start-up costs/skills involved and puts it a "reader friendly" perspective. The book is loaded with referral websites and it's apparent the author has done his homework.
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6 of 6 people found the following review helpful By Curtis Tyree on February 10, 2009
Format: Paperback
75 Green Businesses is a terrific jumping off point for anyone thinking of starting a venture in the ecological economy. Dr. Croston (full disclosure, I attended graduate school in the same laboratory as Glenn, he remains a close friend even though he didn't use my suggestion for the subtitle of the book: "Green Is The New Black") has outlined 75 business opportunities in 11 categories with a wide range of requirements with respect to training, interest and capital.

The review boxes are very helpful in making the reader aware of capital and special challenges right off the bat. But just because a particular opportunity isn't for you, keep reading- every page has several cool nuggets of information. The insets serve to break up the text nicely, making this book very easy to read.

With the government pouring billions into the green economy, there are a myriad of ways to get a business off the ground. Dr. Croston has provided 75 good ideas. Maybe green really is the new black.
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3 of 3 people found the following review helpful By Robert David STEELE Vivas HALL OF FAMETOP 500 REVIEWER on October 18, 2009
Format: Paperback Verified Purchase
I bought and read this book along with Green Intelligence: Creating Environments That Protect Human Health and Careers in Renewable Energy: Get a Green Energy Job.

This book is everything I could have wanted and more--it exceeded expecations. For each of 75 "opportunities" sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of "sidebar" elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.

This is a book that can be read quickly to focus in as I did on an opportunity that I believe anyone could pursue in any area, as a Sustainability Savings Officer (the author uses Chief Sustainability Officer which I consider too grandiose). The value propositiion here is straight-forward: go into any client, offer a free evaluation and recommendations of remediation measures, and collect 20% of the savings in year one, 10% in year two, 5% in year three, and then repeat the cycle.

I have this book set aside to go through a second time, for two reasons: it has a ton of interesting information that I picked up "in passing" and want to go back to (for example, most chemists are not trained in toxicology, bottled water costs 10,000 times more than tap water, use Google Earth to identify best neighborhoods for offering energy saving white roof service, and on an on.
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3 of 3 people found the following review helpful By Jeffrey Wyman on July 16, 2009
Format: Paperback Verified Purchase
Croston provides a heap of examples of some very green businesses that will surely make some profit given the right management and market, along with some rough initial start-up costs (scale from $ to $$$$$), the time to start it, and the knowledge required as well as any special challenges that may lie ahead. He also includes reasons why it would be a smart idea and profitable.

However, the only thing I find lacking in this book is a simple section on "the first steps to get started." As I mentioned in the title, this is great when you have some business experience and have done it many times before, but to earn that extra 5 star I want it to be open to all individuals regardless of experience.
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