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The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Hardcover


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Product Details

  • Hardcover: 456 pages
  • Publisher: Wiley; 1 edition (April 19, 2011)
  • Language: English
  • ISBN-10: 0470590750
  • ISBN-13: 978-0470590751
  • Product Dimensions: 10 x 7.3 x 1.4 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #101,810 in Books (See Top 100 in Books)

Editorial Reviews

Review

'a treasure trove of information and knowledge on sustainability' Quality World

Review

The Green to Gold Business Playbook shows how the solutions to mammoth, global problems can turn a good business into a great one - one ready to compete and win.
— Jeff Immelt, Chairman and CEO, GE

There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth.
— Paul Polman, CEO, Unilever

Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.
—Michael Porter Bishop William Lawrence University Professor, Harvard Business School

The Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance.
— Andrea Jung, CEO, Avon

We need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy.
— Mark Tercek, The Nature Conservancy

Economic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses.
— Vinod Khosla, Khosla Ventures

Business is what changes the world.  Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate.
—Gary Hirshberg, CE-Yo of Stonyfield Farm

Leading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource.
— Muhtar Kent, Chairman and CEO, The Coca-Cola Company

The private sector’s decisions to design, source, and distribute products will in no small part determine the future of the world’s wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction.
— Carter Roberts, World Wildlife Fund

Part of Waste Management’s strategy has been to gain an Eco-Advantage. This book picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies.
—Dave Steiner, CEO Waste Management


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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By HRAMER on April 24, 2011
Format: Hardcover
The Green Gold Business Playbook is an invaluable tool for anyone building a comprehensive corporate sustainability program. It provides practical advice for identifying and implementing programs for all departments across the organization enabling you to easily find the low hanging fruit as well as preparing you for the harder to implement but often times more impactful programs. I have had the guide for a few weeks now and find myself referencing it regularly for its concise summaries, real world examples and issue-specific bibliographies enabling me to go deeper around specific issues important to my clients. A big thumbs up!
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3 of 3 people found the following review helpful By Liambgray on May 12, 2011
Format: Hardcover Verified Purchase
This is an incredibly thorough and impeccably researched book. It moves well beyond establishing the business case for sustainability; offering brass tacks solutions. If you are already sold on the idea that a sustainability strategy will add value to your business, this book is the next step.
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3 of 3 people found the following review helpful By Toby Eduardo Redshaw on May 8, 2011
Format: Hardcover
In a field awash in hype this is a straightforward, pragmatic, innovative and just plain useful book. This is beyond a book about 'Green'. It is simply about today's smart business strategy. It is an easy, fast and enjoyable read.
I bought 10 copies...
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2 of 2 people found the following review helpful By JHM on May 7, 2011
Format: Hardcover Verified Purchase
I highly recommend this incredible read! This book uniquely positions thought provoking real-world company best practices along with pragmatic innovative sustainability strategies from which any size company could benefit. It sets a new standard!
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