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Green Graphic Design Paperback


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Green Graphic Design + Cradle to Cradle: Remaking the Way We Make Things
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Product Details

  • Paperback: 212 pages
  • Publisher: Allworth Press; 1 edition (October 14, 2008)
  • Language: English
  • ISBN-10: 1581155115
  • ISBN-13: 978-1581155112
  • Product Dimensions: 8.9 x 5.7 x 0.6 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #441,795 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.

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Customer Reviews

4.7 out of 5 stars
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See all 13 customer reviews
Finally a book on graphics for working designers.
Wj
It's an easy read that dives deep into all aspects of understanding how to be green and communicate on behalf of your clients.
T. L. Martin
I just finished reading this book and could not put it down.
M. List

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By T. L. Martin on March 1, 2009
Format: Paperback
So far, this book is the most holistic approach to covering all things green in the graphic design industry. It's an easy read that dives deep into all aspects of understanding how to be green and communicate on behalf of your clients. It's not a book, it's a rich and diverse informational tool. A must have!
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3 of 3 people found the following review helpful By M. List on February 27, 2009
Format: Paperback
I just finished reading this book and could not put it down. It is a primer on green graphic design. It talks about every aspect from ink and paper choices to how the item is printed, used, disposed of, etc. It is an important book for any graphic designer to read. I applaud Celery Design (the company referenced in the book) for helping their clients reduce their carbon footprint and take better care of the earth. If more graphic designers read this book and make green choices, then a collective industry we might be able to influence are clients to be more green too. The new color is GREEN.SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients (Design Field Guide)
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3 of 3 people found the following review helpful By Sarah Chamberlain on February 19, 2009
Format: Paperback
I was looking for a book like these when I wrote my thesis! It was then that I first discovered Celery Design, and am so pleased that someone finally put together a thoughtful and cohesive book on green design. Well done! Sarah Chamberlain
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2 of 2 people found the following review helpful By Dominique Falla on February 1, 2010
Format: Paperback Verified Purchase
Brian Dougherty's book "Green Design" looks at ways to combine the environmental ideals of the 60s, with the realities of contemporary science and business.

He argues that Corporate Social Responsibility (CSR) strategies can be adopted by large businesses because design decisions aren't made at a corporate level, individuals make them, and so the task is to find individuals within organizations that share a designers "green vision".

Brian gives some practical advice for graphic designers, and how we can "go green"

Use post consumer recycled and tree-free papers
Look for printers who use non-toxic, vegetable or soy inks
Devise packaging structures that result in less waste
Strategize with clients about promoting causes
Help not-for-profit organizations communicate and lobby
Investigate cause-related marketing
Help shape the way brands communicate with their audience
As designers, he argues, we don't need "permission" to "do good", any more than we need permission to obsess about kerning. It should be a natural part of our role as designers. There are also two directions that designers need to push for change. One is "upstream" which involves changing management and client decisions, and the other is "downstream" and this involves suppliers, manufacturers and printers.

Brian makes a very shocking point, and illustrates it quite graphically, that most "graphic design" ends up as landfill. Those 50,000 flyers that you sent out to homes and businesses last week just got thrown away, even if they communicated the intended message first. And "thrown away" actually means, moved somewhere else. Out of site, out of mind. There is no "away". It was a well-made point and certainly caused me to sit up and think.
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1 of 1 people found the following review helpful By J. Benhar on July 12, 2009
Format: Paperback
A must read for all graphic designers and students. Dougherty brings you back to the importance of creating and delivering meaningful messages rather than creating more stuff. Redefines Green Design as something that is not only environmentally friendly but also socially responsible. Also provides specific strategies for choosing materials such as paper and ink and binding.
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1 of 1 people found the following review helpful By Midwest Book Review on May 15, 2009
Format: Paperback
As time rolls on, everything is going green, including art. "Green Graphic Design" is a look at how graphical design is one of the many industries becoming more and more environment-friendly. Eco-friendly inks are only the start of it; author Brian Dougherty says one does not have to sacrifice artistic merit or the client's wishes in order to stay ahead of the eco-friendly game. A must for the artist who cares for the environment as much as his or her work, "Green Graphic Design" is a top pick.
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Format: Paperback Verified Purchase
Doughtery and Celery design are at the forefront of design methods for graphic designers to implement change thinking in their practice.
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