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Green Graphic Design Paperback – October 14, 2008
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Top Customer Reviews
He argues that Corporate Social Responsibility (CSR) strategies can be adopted by large businesses because design decisions aren't made at a corporate level, individuals make them, and so the task is to find individuals within organizations that share a designers "green vision".
Brian gives some practical advice for graphic designers, and how we can "go green"
Use post consumer recycled and tree-free papers
Look for printers who use non-toxic, vegetable or soy inks
Devise packaging structures that result in less waste
Strategize with clients about promoting causes
Help not-for-profit organizations communicate and lobby
Investigate cause-related marketing
Help shape the way brands communicate with their audience
As designers, he argues, we don't need "permission" to "do good", any more than we need permission to obsess about kerning. It should be a natural part of our role as designers. There are also two directions that designers need to push for change. One is "upstream" which involves changing management and client decisions, and the other is "downstream" and this involves suppliers, manufacturers and printers.
Brian makes a very shocking point, and illustrates it quite graphically, that most "graphic design" ends up as landfill. Those 50,000 flyers that you sent out to homes and businesses last week just got thrown away, even if they communicated the intended message first. And "thrown away" actually means, moved somewhere else. Out of site, out of mind. There is no "away". It was a well-made point and certainly caused me to sit up and think.Read more ›
Luis Casstle, CEO
Most Recent Customer Reviews
Great facts, great advice, great concept. Very clear, easy to digest.Published 11 months ago by Nae
As the title, this book is okay. The information is good, but after read it once, no interest to read it again. p.s. Read morePublished 20 months ago by ce902
Doughtery and Celery design are at the forefront of design methods for graphic designers to implement change thinking in their practice.Published on February 8, 2014 by ess
My English is not so good I write in spanish.
Recibi el libro en Tiempo y forma. La compra fue muy segura y el libro esta muy bueno.
Great Book on green design, perfect for anyone who wants to learn about green design and implement it into there own work.Published on October 23, 2009 by Vox