* A Deloitte Energy & Resources Book Club Selection
“If 'Greed is good' is a catchphrase for unbridled capitalism, then ‘Green is good’ should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money."
“The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It’s an absolutely pure message! Brian Keane’s message about clean energy is as important, and it must travel as far.”
—Yoko Ono Lennon
"Green is good—and Keane is green!"
“Keane proves it’s possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don’t know where to start. A must-read for every generation.”
“Brian Keane’s practical, idea-filled book takes living ‘green’ from a good idea to a reality.”
—Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation
"A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs."
—Gary Simon, former senior vice president of Northeast Utilities
"There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success."
—Alex Laskey, president and founder of Opower
"Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this."
—R. Seetharaman, CEO of Doha Bank
“Credible, consumer-friendly … engaging writing … Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. … Keane takes us to a place where economic advantage and public good align. … Green Is Good offers an economic message that even Gekko might buy.”
From the Back Cover
Here is a no-nonsense guide to how you can easily make clean energy and energy efficiency part of your daily life. Renewable energy used to be prohibitively expensive, but times have changed, and energy guru Brian F. Keane demonstrates just how affordable and effective it can be now. He takes you through the cost-benefit trade-offs of exciting new technologies and introduces you to revolutionary products on the horizon, making all the ins and outs easily accessible. Using compelling, real-life stories that bring clean-energy problems and solutions from 30,000 feet to ground level, Keane will walk you that last mile from awareness to adoption, demonstrating how you can seize the opportunity and profit from it. Packed with clear, easy action steps—from basic to advanced—as well as a guide everyone can use for clean energy, Green Is Good also features a resource section and a helpful glossary of terms. A renewable energy future isn’t just good for the environment, it’s good for the economy and your bottom line. Keane will show you how . . . before it’s too late.