The Green Marketing Manifesto and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $32.00
  • Save: $6.89 (22%)
FREE Shipping on orders over $35.
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
The Green Marketing Manif... has been added to your Cart
FREE Shipping on orders over $35.
Condition: :
Comment: USED book in GOOD condition. Cover, corners, and edges show light to moderate wear. Pages may contain some writing and/or highlighting.
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Green Marketing Manifesto Hardcover – December 17, 2007

ISBN-13: 978-0470723241 ISBN-10: 0470723246 Edition: 1st

Buy New
Price: $25.11
20 New from $6.90 45 Used from $0.01
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$25.11
$6.90 $0.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$25.11 FREE Shipping on orders over $35. Only 2 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

The Green Marketing Manifesto + The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding + Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Price for all three: $55.12

Buy the selected items together
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 83%). Print edition purchase must be sold by Amazon. Learn more.


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (December 17, 2007)
  • Language: English
  • ISBN-10: 0470723246
  • ISBN-13: 978-0470723241
  • Product Dimensions: 5.4 x 1.1 x 8.5 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,074,940 in Books (See Top 100 in Books)

Editorial Reviews

Review

"John Grant's been so smart and percipient with his new masterwork...useful, readable and clever...out now, just when we need it."  (Campaign, Friday 23rd November 2007)

"brilliant book...that will forever change the way you look at green marketing."  (psfk.com, Tuesday 27th November 2007)

"outlines how environmentalism increasingly informs business strategy."  (Reuters, Thursday, 29th November 2007) 

"...the book casts new insight into green marketing."  (naturalchoice.co.uk, Tuesday 18th December 2007)

"...thought-provoking reading for more than just marketing professionals."  (CNBC European Business, January 2008)

"Grant is not about greenwash. This is green marketing for real...before you try to think green, read this!" (Admap, February 2008)

“…a remarkable and timely book that is as thought provoking as it is comprehensive…an invaluable guide…” (The Marketer, March 2008)

“…a useful step in the right direction..." (Professional Manager, March 2008)

"If ever you've got to do a green project, this book should give you some ideas" (The Drum, October 17th 2008)

From the Back Cover

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably, whilst avoiding the bandwagon.

"John Grant has been a great help over the years in thinking about how to position and market the Ecologist magazine. He’s one of the few people I have met who understands both green issues and marketing and is able to fuse the two creatively and effectively."
Zac Goldsmith, director of The Ecologist, co-chairman of The Quality of Life Group

"If green is to become truly mainstream, we’ll need companies of all sizes and sectors to find their way through the subtleties and complexities of the green marketplace, and John Grant’s Green Marketing Manifesto provides an excellent roadmap. It makes a clear and compelling case that green marketing isn’t an end unto itself, but rather a potent engine for creating business value through innovation, while fomenting genuine societal change."
—Joel Makower, Founder and Executive Editor, GreenBiz.com, and author of “Two Steps Forward” blog

"This book is essential reading for the growing numbers who are realising that good business can be good business (and that it comes from being good, not looking good)."
—Jamie Mitchell, managing director, innocent smoothies

"…[a]splendidly provocative and incredibly timely book … we need things conserved, shared, reused, recycled, slowed down and treasured at an ever deeper level. And that’s what this manifesto is all about!"
—Jonathan Porritt (from the foreword), co-founder Forum for the Future and Chairman of the UK

Customer Reviews

4.5 out of 5 stars
5 star
6
4 star
0
3 star
2
2 star
0
1 star
0
See all 8 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Christopher Mercer on November 19, 2009
Format: Hardcover Verified Purchase
This book is meaningful, well written and logically presented. The author takes the fact that traditional marketing encourages people to buy more stuff; and yet green values mitigate against excessive consumption. How is the gap addressed by marketing people who want to be green? He then presents a grid of nine approaches and analyses them one-by-one in an intelligent and not over laboured way, full of humour, anecdotes and examples.
The language is clear and the book is well written and immensely readable. It is not just for marketing people or green people, but anybody who reads it will come out with a greater awareness of both.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By iheartevil on December 19, 2011
Format: Hardcover Verified Purchase
obvious, dated book. If you don't know anything about the subject you may find it to be helpful, but I was very underwhelmed.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 5 people found the following review helpful By Gareth Kay on January 2, 2008
Format: Hardcover Verified Purchase
John Grant's latest book is both a timely and important read. It deals with the role marketers and brands can play in making green normal behavior. It gives a straightforward model of thinking (a 3 x 3 grid) about the role brands and marketing can play, and how to avoid the pitfalls of greenwashing. A provocative read, packed full of examples, to make you think.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Rolf Dobelli HALL OF FAME on November 11, 2008
Format: Hardcover
Hype won't do any longer; when people buy "green" they want to know they're making a real contribution to solving global environmental problems. Although consumers no longer buy the message of unbridled consumption, the goals of marketing and sustainability don't have to conflict. John Grant recreates the field of marketing for the new "green" era with ingenuity and verve. Through varied examples, he analyzes what works and why, and leaves readers with a meaningful set of tools for thinking about their own projects. getAbstract recommends this book as a provocative approach to the future of marketing in a society where sustainability matters.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Green Marketing Manifesto
This item: The Green Marketing Manifesto
Price: $32.00 $25.11
Ships from and sold by Amazon.com