Green Marketing: Opportunity for Innovation was published in 1998. An updated version entitled, The New Rules of Green Marketing is now available for order at Amazon.com and other booksellers. The book describes state of green consumerism, analyzes success strategies and points direction for the future. Includes lively case studies and examples show how green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. The first edition of Green Marketing was hailed as "the definitive work on the subject" by the American Marketing Assocation and lauded as one of the top business books of 1993.
Jacquelyn A. Ottman is the author of The New Rules of Green Marketing (Berrett-Koehler, February 2011), as well as previous books including Green Marketing: Opportunity for Innovation, (McGraw-Hill, 1998, and Green Marketing: Challenges & Opportunities for the New Marketing Age, (NTC Business Books, 1993). She blogs at http://www.greenmarketing.com/blog
A true pioneer in green marketing, Ottman has been consulting in the arena of green business for over 20 years as the founder and principal of the New York City-based J. Ottman Consulting, Inc.
Ottman and her team have helped over 60 of the Fortune 500 find competitive advantage by leveraging credible green marketing and eco-innovation strategies. Clients include: 3M, GE, HSBC, Johnson & Johnson, Epson, HSBC, Nike and Samsung. As an adviser to the U.S. government's voluntary eco-labeling programs, Ottman has helped guide the marketing of the U.S. EPA's Energy Star, SmartWay and Design for Environment eco-labels, and the USDA's BioBased label.
A sought-after speaker at industry conferences and corporate gatherings in North America, South America, Asia, and Europe, she co-chairs both the Sustainable Brands conference, and is the co-founder of the Sustainable Business Committee of the Columbia University Business School Alumni Club of NY where she created a pioneering certificate program in sustainable business.
In 2004, Ottman and her colleagues were the principal organizers of the Design:Green educational initiative which was created under an EPA Innovation Grant with the goal of jumpstarting eco-design education in the U.S. Endorsed by the Industrial Designers Society of America, it gave over 4000 practitioners and students a grounding in the principles of eco-design and green marketing via workshops which were held across the country. Today, the initiative continues via an online course that Ms. Ottman created for the Minneapolis College of Art and Design.
A former advertising executive on consumer packaged goods businesses at major New York advertising agencies, Ms. Ottman graduated from Smith College and attended the NYU Graduate School of Business.
Ms. Ottman lives in New York City.
