Customer Reviews

Green Marketing: Opportunity for Innovation, 2nd Edition

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I would have wanted to know when was the issue date of this book before purchasing it. Unfortunately, most of the references and figures are from the year 1995. Even if the green profiles segmentation is still interesting, as the book has been written before 2000 and the internet revolution, it doesn't give the up-to date vision of the " green marketing" approach I was expecting.

This is an excellent book for anyone interested in Green market trends, particularly oriented toward executives, but equally interesting from a consumer standpoint. In a rapidly-growing but fairly new field--Jacquie found her niche here 22 years ago--this book is/will be a marketing classic for years to come.

This is not to be confused with her new book, which, though written in the same style, has its own updated and unique bent on the subject: The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011, 252pp)

Both books are great reads, if for nothing else, to see how green marketing has evolved. In reading this book I came to the realization that green marketers/consultants are a powerful force for getting large companies to practice sustainability.

Hello, this is Jacquie Ottman, author of Green Marketing. Just a note to let you know that I have a brand new book out on Green Marketing. It's called "The New Rules of Green Marketing" and it is now available for order from Amazon and other booksellers. I hope you will purchase a copy today and leave a review at the specific Amazon page for this new book. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

This is a great read for marketers or businesses that are interested in going green. Covers all the basics and gives great examples. I definitely recommend this book.

As I understand, there is a 3rd edition of the book underway and you should keep an eye out for its arrival. Although previous comments suggest that this book is outdated, the green marketing strategies outlined are timeless! If you're looking for something that will give you an edge in green marketing, this is the book to turn to. A must read!