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Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
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More About the Author
His earlier career included advising companies on corporate strategy while at the Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. Today, Andrew is also a highly respected and dynamic speaker, reaching audiences of thousands of people around the world and acting as a practical evangelist for the business benefits of going green. He received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale.
Andrew's new book, The Big Pivot, out in early 2014, explores how companies can manage the profound challenges of a hotter, scarcer, more open world. The Big Pivot provides a new roadmap, helping executives create a more prosperous business, economy, and world.
Top Customer Reviews
Like his public speaking style, Winston's writing voice is personable, authentic and engaging. Building on his previous book Green to Gold and his sustainability consulting experience, he presents a clear, green recovery framework that outlines four key paths to a leaner, greener world:
* Get lean: Invest in energy efficiency, waste reduction and other quick-return strategies, and use the cost savings to fund innovation.
* Get smart: Gather data on your environmental footprint throughout the value chain, and use the data to identify priorities, encourage creativity and support employee engagement.
* Get creative: Encourage staff to ask heretical questions and implement strategies to nurture innovation.
* Get engaged: Galvanize your staff by making a real commitment to sustainability, and encourage alignment with core business goals by linking performance to key metrics.
Winston advises that companies that follow this framework will, "...survive today's travails, thrive as things get better and emerge from the downturn on top."
Top reasons to read Green Recovery
1. Business case for going green: Winston does a great job making the business case for why going green is a vital business strategy, with specific examples that address six business drivers. You might want to get a copy for your CEO, or other senior staff, if they are not fully on board yet.
2.Read more ›
"Green Recovery" is not only written as a guide on how to go green, stay green, and become the next environmental steward, but also provides the reader with a lot of background information. This mix made the book a nice read apart from being an extremely valuable resource for everyone who tries to restructure an organization. If you want to get a few tips and tricks on how to become greener and more successful at the same time, this book delivers you insights from years of experience.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
The book was awesome and obvious. The gist of the message is it's smart business to be green and that many of the things which companies do to save money are actually environmentally friendly.
One of my tenants in business has always been to try to get 100% utilization of resources, so if I happen to have a board room that wasn't being used, if I get someone to use it (and pay something for that), it was a good way to cover my overheads. It also happens to be good for the environment because I was already going to pay to heat that part of the building.
For some reason, there is a lot of 'Green' in my family. My parents must have raised us right. One brother owns a biodiesel refinery and has written a book on biodiesel. My other brother Glen runs a wind farm and my son has started a business selling solar installations.
The book talks about:
Get lean by revving up your energy and resource efficiency to survive the downturn.
Get smart by using environmental data about products and value chains to save money, innovate, and generate competitive advantage.
Get creative and rejuvenate your innovation efforts by asking heretical questions such as "Can we run our business with no fossil fuels?"
Get your people engaged and excited by asking employees to solve their own, the company's, and even the world's environmental challenges.
Winston had written a previous book called Green to Gold, which described how Green is good for business.
Any business that invests money is always looking for a positive ROI and some parts of ROI are tough to measure.Read more ›
The message is simple; GET GREEN NOW while much of the business world is in survival mode. Your business will WIN NOW in the short term, and while you are getting green now, you will also create long term shareholder value and competitive advantage.
Andrew Winston makes the business case for going green NOW ....not later. He outlines a simple strategic framework that is applicable for any size business be it small or of mega mammoth proportions. His framework of Get Lean, Get Smart, Get Creative and Get Engaged along with the business successes outlined in the book, allow for any reader to gain insights into how to spur innovation and identify quick wins in several areas, including energy and waste. These quick wins, in many cases can immediately impact your bottom line with a nice shade of green.
Where will your business be when oil prices rebound after this crunch is over? Having survived the economic crisis, will your company be in a position to survive an energy crisis, the likes of which we have never seen? Andrew gives you the framework to follow to green your business now, and avoid that pitfall.
Those companies that green up now will survive the long term non-renewable energy crunch that is surely headed our way. That is reason enough to read Green Recovery, Get Lean, Get Smart and YOU WILL... Emerge from the Downturn on Top!!!!
Most Recent Customer Reviews
Over all I think this was a good book but it wasn't as good as Green to Gold. It's feels more like a update to Green to Gold, not a full book.Published on January 3, 2012 by Gary C. Castaldo
Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce... Read morePublished on December 7, 2009 by Rolf Dobelli
This book is an excellent suppliment for Green to Gold. It is very current, has a ton of real world examples and will help get sustainability efforts moving.Published on September 13, 2009 by Nathan Nissen
"Following the green path, especially in hard times can lead your company to higher profits and sustainable advantage. Read morePublished on August 24, 2009 by Peter Korchnak