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Elle Ward conceptualized Iza Poor during the country's 2008 financial meltdown that ultimately led to her own meltdown. A meltdown of this and that and all her money. Her up and coming career in finance dwindled downward, so did her savings, her credit cards, her home, and all she was left with . . . was stuff. Stuff that was sold on consignment, stuff that was sold on EBay and Craigslist, stuff that was pawned, stuff that was bartered, stuff that went into storage, stuff that meant something to her, stuff that she worked so hard for only to sell for pennies on the dollar. Hmmm . . . pennies on the dollar. Sound familiar? Bernie Madoff and his ponzi scheme, maybe? It's all about the stuff! Her career provided the means to buy stuff. The credit cards bought more stuff. The savings account couldn't pay off all the stuff. And the home just hoarded the stuff. Stuff is highly overrated! The stuff that really mattered was the stuff that money couldn't buy. Stuff like a treasured chest filled with family and friends, all of whom opened the doors to their homes, the doors to their refrigerators, and the doors to their hearts. Stuff like cherished friendships who believe . . . dreams do come true. She resides here and there in Orange County, California and her stuff is still in storage.