Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - andSave the Planet [Paperback]

Jennifer Kaplan (Author)

Book Description

Publication Date: November 3, 2009

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

? Simple ways to make the workplace greener
? Two plans of action for going green (divided into two levels)
? Definitions for green terminology and jargon

Editorial Reviews

Review

"I have had a chance to see Jennifer in action. Her commitment to and knowledge of environmental issues combined with the vital ability to connect with consumers, make her a true leader in the 'green business' movement."
-John T. Friedman, Board Chair, Sustainable Business Network of Washington (SB NOW) --This text refers to an out of print or unavailable edition of this title.

About the Author

Jennifer Kaplan founded Greenhance, LLC, a business consultancy dedicated to providing marketing and communications strategies to small businesses going green. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 320 pages
• Publisher: Prentice Hall Press; Original edition (November 3, 2009)
• Language: English
• ISBN-10: 0735204462
• ISBN-13: 978-0735204461
• Product Dimensions: 9.2 x 6.2 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,804,007 in Books (See Top 100 in Books)

More About the Author

Jennifer Kaplan is a well-respected voice in the green space. She is a founder of Greenhance LLC and Adjunct Faculty of Marketing at Marymount University in Arlington, Virginia. With almost two decades of corporate marketing experience, she has worked with a wide range of companies including Discovery Communications, Conde Nast Publications and Lifetime Television. Jennifer is a Senior Adviser to the Center for Small Business and the Environment (CSBE) and a regular contributor to Ecopreneurist.com.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Great Insight on how "Going Green" can benefit Your Business!, September 24, 2010

By 

Melinda Emerson "Smallbizlady" (Philadelphia) - See all my reviews
(REAL NAME)   

This review is from: Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - andSave the Planet (Paperback)

Green is not just the color of money. Going green can be overwhelming, but Jen Kaplan provides a comprehensive guide to practical, meaningful, low-cost changes that can be applied today to go green in your business. Green practices are being measured by everyone including your customers-so use this book to build an additional competitive advantage in your business and save the planet at the same time.

Melinda Emerson "Smallbizlady"
AuthorBecome Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works