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Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - andSave the Planet Paperback


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Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - andSave the Planet + Greening Your Business: The Hands-On Guide to Creating a Successful and Sustainable Business
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Product Details

  • Paperback: 320 pages
  • Publisher: Prentice Hall Press; Original edition (November 3, 2009)
  • Language: English
  • ISBN-10: 0735204462
  • ISBN-13: 978-0735204461
  • Product Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,612,988 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I have had a chance to see Jennifer in action. Her commitment to and knowledge of environmental issues combined with the vital ability to connect with consumers, make her a true leader in the 'green business' movement."
-John T. Friedman, Board Chair, Sustainable Business Network of Washington (SB NOW) --This text refers to an out of print or unavailable edition of this title.

About the Author

Jennifer Kaplan founded Greenhance, LLC, a business consultancy dedicated to providing marketing and communications strategies to small businesses going green. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Jennifer Kaplan is a well-respected voice in the green space. She is a founder of Greenhance LLC and Adjunct Faculty of Marketing at Marymount University in Arlington, Virginia. With almost two decades of corporate marketing experience, she has worked with a wide range of companies including Discovery Communications, Conde Nast Publications and Lifetime Television. Jennifer is a Senior Adviser to the Center for Small Business and the Environment (CSBE) and a regular contributor to Ecopreneurist.com.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Melinda Emerson on September 24, 2010
Format: Paperback
Green is not just the color of money. Going green can be overwhelming, but Jen Kaplan provides a comprehensive guide to practical, meaningful, low-cost changes that can be applied today to go green in your business. Green practices are being measured by everyone including your customers-so use this book to build an additional competitive advantage in your business and save the planet at the same time.

Melinda Emerson "Smallbizlady"
AuthorBecome Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
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