As the authors of Firms of Endearment, we wanted to be the first to post to this discussion site provided by Amazon.com. Thanks for checking in.
We are anxious to learn about and learn from our readers' reactions to Firms of Endearment (FoE). Many people who read advance copies of the pre-publication manuscript said they found our book deeply inspiring. Several advance readers told us that they took the manuscript to bed with them to scan and ended up spending the entire night reading it.
Our vision for FoE from the very beginning was to inspire, not to instruct. The deep learning could come later, once people became intrigued with the ongoing moral restructuring of companies worldwide to make themselves intentional contributors to a better world. This is exemplified in Jeff Immelt's (CEO of GE) comment that today, to be a great company, you have to first be a good company - good for the environment, good for society, good for everyone you touch.
We set out in this book to inspire readers in all walks of life to become active contributors to the social transformation of capitalism taking place. We believe this historic event represents the biggest wave of change in capitalistic thinking since Adam Smith published The Wealth of Nations in 1776.
Our view is that the future of humankind rests more in the hands of free market enterprises than in government. This view draws from the inevitable burdens on public budgets created by aging societies the world over, leaving less money for social agendas. With the rising scale and scope of corporate power, and high levels of effectiveness and efficiency attainable in well-functioning free markets, companies are in a position to do more - profitably - for society than ever before. Many companies have already developed strategies and policies for contributing to making the world a better place-and have learned that they usually end up with a strong edge over their more traditional competitors and outperform for shareholders in the process.
We plan additional writings on this topic and are keenly interested in learning from our readers. Please consider commenting in this space or through our website, www.firmsofendearment.com which has a link to our blog.