- Hardcover: 176 pages
- Publisher: Braun Publish,Csi; Bilingual edition (October 1, 1996)
- Language: German, English
- ISBN-10: 3721201450
- ISBN-13: 978-3721201451
- Product Dimensions: 11.7 x 8.3 x 0.8 inches
- Shipping Weight: 2.8 pounds
- Average Customer Review: 4.6 out of 5 stars See all reviews (40 customer reviews)
- Amazon Best Sellers Rank: #34,409 in Books (See Top 100 in Books)
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Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition) (German) Bilingual Edition
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Top Customer Reviews
The grid theory and aesthetic principles set forth here are easy to understand and immediately put into use. The book lays bare the absolute essentials for successful corporate design, and the examples of the author's work from 50 years ago (the first IBM Corporate Identity) are so "current" you will be amazed at how little good, clean design principles have changed over the decades. Buy this book, wherever you find it... especially if Corporate Design is your thing.
Where his "The Graphic Artist and His Design Problems" (1961) gave us a taste and an outline of grids, "Grid Systems" goes inside grids to examine typography, leading, pagination, formats and more, all in much detail and with an abundance of fine examples. This is an eminently practical book, giving the reader the theory, the method and also examples of grids complete with measurements.
I recommend this book to anyone involved in design. Although it is most applicable to graphic design (print and exhibition), it's application is wider than that, and the lessons will advance the designer's appreciation for the basics and the nuances of good design. Finally, this is an excellent example of writing on design by a systematic thinker, a great designer and an effective teacher. At a time when so much poor writing, ignorance and pretension abounds on the topic of design, this book serves as an exemplary standard for both content, method and style.
"Grid Systems in Graphic Design" is also old, short, and introductory. The author writes from a time when his preparation for a design project was to make sketches so detailed that they sometimes involved actually hand-drawing accurate copies of the typefaces he intended to use. On the subject of page proportions, he stresses the benefits of DIN sizes and moves on. His examples are great at demonstrating the clarity that comes from applying a grid to a single, flowing stream of content, but it would have been nice to have a few examples in which content has to be kept separate. A newspaper page often has 4-6 stories (plus ads) that all must be kept visually distinct. How do his "Systems" accomplish that within the grid?
This book will teach what it says on the cover. Just don't expect it to do anything more. "The Elements of Typographic Style" by Robert Bringhurst is more wide-ranging, more up to date, and more important to have as a reference.
Most Recent Customer Reviews
As an interaction designer for a major tech company, I am always looking to learn new things. I bought this book due to a recommendation from a co-worker and it did not disappoint. Read morePublished 1 month ago by Brian Claire
Less competition is better for me. This is the kind of founding document that separates real graphic designers from the charlatans who learn how to use Adobe CS softwares and then... Read morePublished 2 months ago by Matt
Buy it, study it. You don't have to read it cover to cover but it's a great reference to keep around if you do any editorial design or any document layout.Published 10 months ago by K. Wezwick
Classic graphic design book. Arrived in great condition — new as promised.Published 11 months ago by Francesco A Belvedere
Perfect for the designer who is experienced enough to know how valuable this knowledge is, but novice enough to need it. Read morePublished 13 months ago by Nic Schultz
The arrogance in this book is thoroughly entertaining. You will learn many grid patterns. The trick is to take what you learn, and apply it when using Sketch or Photoshop.Published 15 months ago by David Klein
Beautifully designed and laid out, this book is definitely a must-have for people looking to give more geometry into their typographic or design work!Published 15 months ago by Willow