Grocery Revolution: The New Focus on the Consumer [Paperback]

Barbara E. Kahn (Author), Leigh M. McAlister (Author)

Book Description

Publication Date: February 1, 1997 | ISBN-10: 0673998800 | ISBN-13: 978-0673998804 | Edition: 1

A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.

Product Details

• Paperback: 250 pages
• Publisher: Prentice Hall; 1 edition (February 1, 1997)
• Language: English
• ISBN-10: 0673998800
• ISBN-13: 978-0673998804
• Product Dimensions: 9.1 x 6.2 x 0.5 inches
• Shipping Weight: 12.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #90,266 in Books (See Top 100 in Books)
  • #65 in Books > Business & Investing > Marketing & Sales > Marketing > Research
  • #93 in Books > Business & Investing > Industries & Professions > Retailing

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful:

3.0 out of 5 stars comprehensive view of marketing in the grocery business, December 14, 2000

By 

G. D. Perez - See all my reviews
(REAL NAME)   

This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)

First off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the same examples cited over and over. Also, there is a huge presence of numbers and percentages from various studies that become overwhelming after a while. The book, however, does provide a very good view of the whole marketing mix in one industry. It is a good book to use as an example for a concrete view of the basic marketing concepts.

11 of 11 people found the following review helpful:

5.0 out of 5 stars Practical reader for new players in FMCG retail, May 2, 1998

By 

Dr. David Arelette (Yarrambat, Victoria Australia) - See all my reviews
(REAL NAME)   

This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)

This is a very good book to bring the reader up to a high level of awareness on Fast Moving Consumer Goods and grocery in detail.

The text builds in a logical way and provides a common sense understanding of how and why things work the way they do - primarily for the customer.

The bibliography was valuable in confirming my PhD literature search.

If there is a negative issue, the book is very much the party line of current retail thinking and does not venture into suggesting, for example that ECR is just another retailer tool to extract margin from manufacturers, or that a Porter value chain approach to optimising the chain based on consumer needs is a potentially better approach.

This is a valuable book for Masters degree students without firsthand knowledge of grocrey retailing.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Insights into consumer behavior and industry responses, February 11, 2003

By 

Denis Benchimol Minev "Amazonia" (Manaus, Amazonas, Brazil) - See all my reviews
(VINE VOICE)   

This review is from: Grocery Revolution: The New Focus on the Consumer (Paperback)

This book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and comfort (smells, colors, space, etc). A very solid book, very dense with information.